What is my M? My is…EXPRESSING PURPOSE. As the Content Marketing Manager at M Agency, my M drives my work and how I show up for our clients. A common question that friends or family will ask me is, “What the h#@% is content marketing?” Well, the answer is pretty simple. Content marketing means writing and distributing relevant content towards specific audiences for marketing and promotion. However, the magic isn’t the content itself, rather it’s in the purpose behind it.
What does Expressing Purpose mean to me?
Expressing Purpose means having a clear intention for your work. From each website we create, to each social media post we publish, everything we write must serve a purpose for our clients and their audiences. That is the key difference between M Agency and other marketing agencies out there – our commitment to produce meaningful marketing.
It also means building a relationship with our clients to help them discover their unique voice and how to best convey their message to audiences. We work with a variety of businesses throughout the Pacific Northwest within a wide range of industries including: law firms, healthcare facilities, home contractors, non-profit organizations, and much more. For the content marketing team, this means understanding many points-of-views and knowing how to effectively produce meaningful content for different brands.
What inspired me to begin a career in marketing?
There was no pivotal moment or sudden realization for me. Slowly but surely, I was naturally drawn to the marketing industry through my lifelong passion for writing. Since I was a young child, writing has always been my chosen form of expression. As I grew older, my interest in marketing and public relations developed as a practical application for my hobby. I’ve worked at a radio station, been a freelancer writer, wrote for multiple music websites and brands, and now I’m a proud team member here at M. I have only just begun my career in marketing, and I’m excited to see where this journey takes me.
What do I enjoy about my role as the Content Marketing Manager at M?
The greatest gift about working at M is getting to wear a lot of hats. Every day presents a new learning opportunity, and I get to the chance to explore different areas of the marketing industry. Being a part of the M team means being flexible and willing to take on any challenge that comes your way.
Along with content marketing, I truly enjoy being a part of event-planning projects. There’s something incredibly satisfying about managing the seemingly endless list of small details and finally seeing a vision come together on the event date. Regardless of what I’m doing at M, I love being a part of a small yet dynamic team that produces big work for our clients and the greater community.