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Archive

Author: Lindsey Teuscher

Why Branding Matters in 2022

What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...

Web Developer vs. Designer

Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...

Branding and Website Design

Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...

Above the Fold & Website Design 

What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....

Why You Need Google Analytics 4

Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...

StoryBrand Framework

What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...

Branding photography is worth a thousand words.

When we think about branding common elements come to mind: logos, colors, and typography. However, we don’t want to forget one of the most important visible elements of your brand,...

How to Choose a Branding Agency

A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...

Why You Need a Brand Video

You probably know by now that videos are a very effective form of marketing. The impact of video marketing skyrocketed in 2020. As far as 2021 goes, brand videos could...

Why Hire an Agency

Shared media, earned media, SEO, branding, social media, the list goes on and on. For business owners, it can be really challenging to keep up with all the possibilities, let...