Welcome to M Agency’s book club! Our goal is to encourage open dialogue amongst local business leaders on what it means to successfully market your business today – and tomorrow.
Join the conversation on November 10th at 12:00 PST.
For the next six months, we’ll be sending you one book per month corresponding to one of these themes: Growth, Brand, Story, Strategy, Culture, and Scaling.
Once you receive your book, it’s yours to keep and read at your own pace.
On the second Thursday of each month, we’ll have a book club meeting via Zoom where we’ll meet other leaders in the community and discuss a couple of key takeaways.
THIS MONTH’S THEME: GROWTH
In this uplifting memoir in the vein of The Last Lecture and Man’s Search for Meaning, a Holocaust survivor pays tribute to those who were lost by telling his story, sharing his wisdom, and living his best possible life.
Born in Leipzig, Germany, into a Jewish family, Eddie Jaku was a teenager when his world was turned upside-down. On November 9, 1938, during the terrifying violence of Kristallnacht, the Night of Broken Glass, Eddie was beaten by SS thugs, arrested, and sent to a concentration camp with thousands of other Jews across Germany. Every day of the next seven years of his life, Eddie faced unimaginable horrors in Buchenwald, Auschwitz, and finally on a forced death march during the Third Reich’s final days. The Nazis took everything from Eddie—his family, his friends, and his country. But they did not break his spirit.
Against unbelievable odds, Eddie found the will to survive. Overwhelming grateful, he made a promise: he would smile every day in thanks for the precious gift he was given and to honor the six million Jews murdered by Hitler. Today, at 100 years of age, despite all he suffered, Eddie calls himself the “happiest man on earth.” In his remarkable memoir, this born storyteller shares his wisdom and reflects on how he has led his best possible life, talking warmly and openly about the power of gratitude, tolerance, and kindness. Life can be beautiful if you make it beautiful. With The Happiest Man on Earth, Eddie shows us how.
Filled with his insights on friendship, family, health, ethics, love, and hatred, and the simple beliefs that have shaped him, The Happiest Man on Earth offers timeless lessons for listeners of all ages, especially for young people today.
THIS MONTH’S THEME: BRAND
The inspirational best seller that ignited a movement and asked us to find our why.
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time – with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
THIS MONTH’S THEME: STORY
Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
THIS MONTH’S THEME: STRATEGY
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you’re proud of, whether you’re a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will teach you how to reframe how it’s presented to the world, in order to meaningfully connect with the people who want it.
THIS MONTH’S THEME: CULTURE
When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company.
With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company’s extraordinary success are revealed.
The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company’s executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
Sharing engaging stories from the company’s employees – from the corporate office and hotels around the globe – Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.
The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.
THIS MONTH’S THEME: SCALING
Do you have a grip on your business, or does your business have a grip on you?
All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.
In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses – and you can too.