IN THIS EPISODE…
Effective, strategic public relations can help brands build powerful narratives and foster meaningful connections with their audience. However, navigating the world of media relations and reputation management while also keeping up with the ever-changing marketing landscape can be daunting.
In today’s episode of Matters of Creative, host KB interviews Liz Galloway, PR expert and founder of Brand Sanity Media, about the world of public relations. With 20 years of experience in media and marketing, Liz shares insights on the importance of long-term storytelling, making meaningful connections through event sponsorships and partnerships, and what to know when you’re on the search for a PR firm.
ABOUT OUR GUEST:
Liz Galloway is a dynamic PR and media professional with a rich background in digital marketing, brand development, videography and content creation. She is the owner and publisher of Ballard City Lifestyle Magazine and has over a decade of experience in PR and media. She excels in crafting compelling brand stories across TV, radio, podcasting, print publications, press and video production.
Liz is known for her creative leadership in the travel, hospitality, and lifestyle industries, having curated remarkable experiences and managed high-profile client portfolios, including luxury villas and prestigious events. She is a certified drone pilot, student heli pilot, and actively involved in hosting TEDx Women’s events, emphasizing her dedication to empowering stories and philanthropy. Liz’s diverse skills also extend to acting, broadcast presenting, podcasting and on-camera hosting. She is a nonprofit founder supporting mental health, a lover of aviation, and an avid outdoor extreme adventure seeker across mountains, oceans and deserts.
HERE’S A GLIMPSE OF WHAT YOU’LL LEARN:
- [1:36] Liz’s 20-year journey working in every area of public relations across various industries around the world— from wellness and international tourism to lifestyle and luxury brands
- [2:40] The key differences between public relations and marketing: storytelling vs. buzz creation
- [3:44] Best practices for brands vetting a PR agency to work with
- [6:16] What brands should know and consider before entering conversations with public relations agencies
- [10:00] How Liz’s expertise and background translate into her other projects: TEDxBelltown and Ballard City Lifestyle Magazine
- [13:11] How strategic partnerships and events help bolster marketing efforts
- [14:00] The compounding effects of PR
RESOURCES MENTIONED IN THIS EPISODE:
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- Liz Galloway on LinkedIn
- Brand Sanity Media: Instagram | Website
- TEDxBelltown Women: LinkedIn | Website
- Ballard City Lifestyle
Quotable Moments:
- “Marketing is your buzz, and PR is the storytelling and the long-term reputation management.”
- “Momentum creates momentum, so the more that you’re getting those hits and touch points, the more PR you’re going to get.”
- “PR is kind of what we do every day. We do it for ourselves— if we go out to a networking event, we are our brand, we’re PR.”
- “We talk in PR a lot about earned media value, and basically what that translates into is if you had to buy the media that we got you on that podcast or that two-four page spread in that magazine or that mention… if you had to buy that and translate that into cash dollars it can be very, very high.”
- “If you’re talking to someone, they’re giving you three seconds to judge what PR brand they think you are.”
Action Steps:
- Get to Know Your Agency: Invest time in researching which PR agencies have expertise in your specific field and consider how each agency monitors project success.
- Manage Expectations Around Results: Understand that PR and reputation management are long-term strategies, focused on consistent, quality exposure.
- Leverage Strategic Partnerships: Identify and collaborate with complementary brands and events that can amplify your visibility and credibility in your industry.
- Invest in Relationship-building: Each interaction is an opportunity to represent your brand. Make time to create genuine connections and networking within the community.
- Monitor Earned Media Value: Track the impact of PR efforts by considering the earned media value of exposure and understanding the compounding effects it can have.
SPONSOR FOR THIS EPISODE…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.