Web Developer vs. Designer
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...
Branding and Website Design
Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...
Above the Fold & Website Design
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
Why You Need Google Analytics 4
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
StoryBrand Framework
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...
Branding photography is worth a thousand words.
When we think about branding common elements come to mind: logos, colors, and typography. However, we don’t want to forget one of the most important visible elements of your brand,...
How to Choose a Branding Agency
A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...
What is Behavioral Science, and How Does it Relate to Marketing?
Let's talk about decisions. We make them daily. Some decisions are good, and others are pretty poor. Some are rational and others are so, so irrational. Have you ever stopped...
What Is StoryBrand and Why Does It Matter?
What in the world is StoryBrand? I'm glad you asked! Donald Miller created the StoryBrand framework because he realized something about human beings: Your brain is constantly trying to keep...