Get in touch



1130 Broadway,
Suite 205,
Tacoma, WA 98402

We’ve been approached several times in the past few months from friends and colleagues asking us, “What’s new with MPS?”

And we would reply with a smile and, “Oh, you know, the same ol’, same ol’. Busy with lots of projects and awesome clients!”

FB-COMING-SOON-ORANGEBut something has been weighing heavy on our shoulders and, well, it’s confession time. Yes, we’ve been keeping a secret. Although we were careful with undercover meetings and worked feverishly in the quiet shadows, it was inevitable that the truth would soon reveal itself… and that the world would know what Marketing Puget Sound has really been up to.

Alas, today is not that day that we are ready to completely announce the big plans ahead. But rest assure – it’s coming soon…

Decrease Bounce RateNobody wants to perform for an empty concert hall. Even worse, you don’t want your audience to leave early. You have something important to say, but how you say it is just as important as what you say. How do you keep your customers engaged and keep them from leaving early?

One of the most important metrics in determining the effectiveness of your website messaging is your “bounce rate.” The bounce rate is a measurement that reflects the percentage of visitors that enter your site and leave instead of continuing on to other pages on your site. It’s basically measuring how much of your audience is leaving early.  So, how do you lower your bounce rate? While there is no silver bullet that works in every single case, here are some basic tips to decrease the bounce rate of your website.

1. Hone your inbound keywords to deliver what your visitors are expecting when they come to your website
Vague, general keywords are often the biggest contributors to high bounce rates. Keywords that are too specific can dictate landing pages that are not meeting the needs of a wide variety of visitors. Let’s say that you sell high-quality paper for doing arts and crafts.

For instance, don’t use “paper” or “high quality paper” as keywords because they are too generic. People looking for copier paper will be confused when they come to your site. If you use “thin yellow origami crafting paper” as an overly descriptive keyword and you also offer a ton of different kind of craft paper, break up your keywords to different, featured sections of your website. Feature your super specific type of paper more prominently on your landing page to get search engines navigatong customers more effectively. Find a balance between the two, general and specific, and consult your analytics frequently to refine your keyword placement in the content.

2. Have a specific call to action that stands out above the fold
Sometimes you just have to come right out and tell your visitors what you want them to do. Visitors have been trained to click buttons that have concise action terms like “Get Started” or “Learn More.” You don’t have to be too cliché or boring with your call to action, but if you get too cute or aren’t clear enough, your visitors might not know what to do. Placing a shiny button above the fold doesn’t mean all visitors are going to click that button in lieu of leaving your website. Give them substance. Tell them who you are, what you offer, and then invite them to learn more. Don’t beat around the bush.

3. Find common ground in your navigation
Customers need to find what they are looking for immediately in your navigation. But it can’t be too specific, because you likely have a lot of places where customers can go on your site. If you listed out every link in your navigation at the top level, your navigation would likely be too daunting and cumbersome for your customers to find what they are looking for. Start with a common term like “services” or “products.” Customers will always know whether they are looking for a product or a service. From there, you can display a drop down or call to action box that breaks out those items into a more specific offering. If they can’t find a link that meets their basic need, they will leave early, which won’t help your business or your bounce rate.

Overall, to decrease your bounce rate, you need to think like your customers. Are they finding what they need or expect on your home page fast enough? Are you inviting them to do a specific action clearly enough? Is your navigation easy for them to figure out? Use your landing pages, keywords, and analytics as a guide to customer behavior on your website. Then apply these tips to decrease the bounce rate of your website.

Tacoma Marketing Firm BloggingAs the world becomes more and more technologically advanced and marketing shifts from a traditional method to the new-age approach, there are some questions that need to be answered.

Business owners have come to realize that having an online presence for your business is an essential part of increasing their sales (at the very least they see the value in having their portfolio accessible online). This is a good thing.

However, many don’t quite understand the importance of having a blog on their site. More importantly, they can’t justify the value of generating quality content on a weekly basis. How does a blog help your business? Do you actually need a blog? The short answer is yes. Here is why.

How Does A Blog Benefit My Company?
There are plenty of ways that a blog can benefit your business. Some of these things include more activity on your website, longer visits to your website, new potential customers, higher search engine rankings and engaging your current customers.

Website Traffic
If you’re constantly updating your website with new content there is a high chance that the people who are clicking on your blog will stay on your website longer which reflects in your website analytics. Google sees how long someone stays on your website and that can effect your rankings in search engines (such as Google or Bing). In addition to giving users an incentive to stay on your website longer, having new content gives your website opportunities to see spikes in new visitors. How? Well, if your content is interesting people will be more likely to share it and expose your website.

New Potential Customers
If you’re constantly writing fresh content then people are more likely to share your website, and that alone should be enough reason to start a blog. The higher visit rates potentially means more business, and you can’t go wrong with that.

Engaging Your Current Customers
Don’t forget about the most valuable part of your business – your clients. Without them your business wouldn’t be where it is today. Continuously engaging with your client base validates you as a legitimate business. Customers can comment, share and interact with your posts which can allow for engaging discussion.

Search Engine Rankings
We saved the best for last! A huge benefit of blogging is that your search engine ranking will increase. There are a couple of different aspects to this subject.

  1. Search engines notice that your website is being updated regularly with quality content and will slowly (but surely) increase your rankings.
  2. If you write great content and people share it, you are creating backlinks for your website which is highly rewarded in the search engine optimization (SEO) world.
  3. Creating new content that’s relevant to your business allows for the opportunity for your website to rank for a variety of keywords.

As you can see, blogging has its perks. We, your Tacoma Marketing Firm, consist of many talented writers who can create unique content that will engage your consumer. If you have a business that needs help with editorial strategy and blogging tactics you can contact our Tacoma Marketing Firm. We’d love to chat!

Tacoma Social Media Marketing


Here at Marketing Puget Sound we are conducting a 2-part blog post featuring today’s most popular social networks and explaining the variety of platforms and how to best utilize them to promote your company. We specialize in Tacoma Social Media Marketing. Here is part 1!

The top social networks that your business needs to be on are Facebook, Twitter, LinkedIn, and Google+. All of these social networks have their own unique features that could help a business grow their traffic and increase social activity online. If your customers are interacting with each other about your product or service online you’re doing something right. Here are the most prominent social networks at the moment:

1) Facebook: Facebook is the social network that everyone goes to first to look up a product or a business. If your business isn’t on Facebook then a few negative things could happen. First off, a large percentage of potential customers won’t be able to find information with your company, or they won’t be able to connect with your company. Secondly, if customers are trying to “Like” you on Facebook and your company isn’t there, they might perceive the organization to be outdated and run by people who don’t want to embrace the new features that are available to them. Not having a Facebook for your business is really a big “No, No” because in today’s world, it’s become secondary to an online search engine – people use it to obtain information and that’s where the first impressions are made.

2) Twitter: Twitter is the fast paced, tech savvy social network. Twitter is the cool guy who knows all of the new information to what’s going on in the world and why. It’s great to have your company on Twitter because you can connect with a lot of other businesses and potential clients and not be bombarded with too much information. Also, having a Twitter doesn’t take too much work – it’s made to be easy. Twitter is limited to 140 characters, so you can’t really post too much information; Twitter is meant to get down to the point quickly without beating around the bush. Another bonus of having a Twitter is being able to summarize your main points quickly, and using the Twitter posts to build into a bigger blog or Facebook post.

3) LinkedIn: LinkedIn is the guy who knows everybody that you wish you knew, and wears a business suit while doing it. Creating a LinkedIn profile is like befriending the guy who knows everyone! All of a sudden, doors of opportunity are being opened and you are meeting people that you wouldn’t have without LinkedIn. Having your business on LinkedIn is a great idea because the users that are on this social network are all very professional, and business-oriented. The purpose of this social network is to connect clients, students, and potential employees with potential employers.

4) Google+: Google+ is like the new kid on the block. He’s cool, and everyone comes to hang out at his house because he’s an entertaining and accommodating host. A good reason to have a Google+ for your business is because Google recognizes and values it, therefore your website or links to your business will be ranked higher in Google Search. That’s always good, right? Right! Why? Because statistics show that people don’t click through the pages of search results. If you’re not on the first page, chances are that you’re losing big on potential connections.

This is pt. 1 of our two series blog post for social networks. Stay tuned for pt. 2 where we will discuss Pinterest, Instagram, Youtube and more!

Marketing Puget Sound is a Tacoma Marketing Firm that offers a variety of services such as Tacoma Social Network Marketing, Search Engine Optimization, Web Design, Unique Content Writing, Website Building and much more. MPS is a Tacoma Marketing Firm that is proud to support local businesses with any marketing needs that they have.

Getting the most out of Conversion Rate Optimization (CRO) means being able to make careful hypotheses over how a site can be improved, and how conversions can be increased. Any site and landing page can be adjusted to make it more appealing with CRO to find the best possible options for user satisfaction, and an aim of maximizing sales. To achieve this goal, CRO testing (which can involve different users receiving different versions of the same site) can be deployed in a number of ways to see which one works best. Using these techniques, some of the top CRO tips for 2013 include:

Use Clear A/B Testing
Always focus on having a clear set of factors in mind when you run CRO tests on a landing page or on different pages within a large site. Make sure that you’re looking at key areas like graphic sizes, copy, or the arrangement of different forms within a page. Simple but effective changes can be used to see whether different versions of a page create higher conversion rates. Sites like Amazon rely on testing A and B versions of the same pages on an almost continual basis, which allows them to make small but important changes to their site as a whole. Knowing your way around Google Analytics (not just random testing without a clear goal in mind) is essential to this process.

Focus on Key Demographics
It’s important to be able to combine CRO testing with SEO analyses, with the aim of better understanding what kind of demographics are arriving on a site. Again, make use of Google Analytics, and look at customer feedback and satisfaction surveys to see what users are looking for; this information can be used to tailor CRO tests to include new promotions and copy.

Tailor Your Copy
A major part of improving your site conversions is to tailor and optimize the copy that appears on different pages – this means having copy that is concise and able to grab users’ attention, but is also relevant to the kind of conversions that a site needs. Don’t just rely on regurgitating the same copy, but find ways of diversifying what’s on a page through testimonials, statistics, and links to guest posts.

Test Sites Yourself
In many cases, the best judge of how a site is performing will be yourself; try to see a landing page through the eyes of a user, and consider what your basic response to it is. Are there parts of a site that immediately draw your attention, or do you have to spend a lot of time trawling through different pages? Try getting friends and family to take a look at a site before quizzing them on how likely they would be to make a purchase. Focus on the details. Remember, having a strong set of reasons for testing different variations on a site will give you an overview of what you need to change. However, you can also focus on specific details of a site that can be tweaked across different versions. Some good areas to focus on include buttons and background images, as well as seeing if new videos or social media feeds produce different responses.

There are cases when A/B CRO tests will produce skewed results from random traffic, and will not give an accurate representation of whether one version of a site is more effective. You can vary your sample size and limit the amount of mistakes which might include identical sites receiving different scores. You can use A/A/B/B testing to see whether there are any repeated discrepancies between the same versions of sites.

Test Forms
Often neglected when it comes to running CRO tests, web forms on a site can be an important indicator as to whether users are making purchases and clicking through to store and access information. Experiment with changes to forms, whether through color schemes and their relationships to the rest of a site, or through swapping out copies to see which is more accessible to users. If you feel that you website is not converting how it should be, then contact Marketing Puget Sound to resolve your issues and help increase you CRO.

Communication is Key!
Communication is the foundation of all good relationships – whether business or personal – and businesses are increasingly looking to social media as a way to communicate with their customers.

What is a Hashtag?
Each of the major social media sites has their own characteristics and the key feature of Twitter is the ability to use hashtags (#). A hashtag is a way of identifying a keyword or major topic in a Tweet (Twitter message).

Clicking on the hashtag shows you all other tweets containing the same hashtag information. It is considered good twitter etiquette to exercise restraint in the use of hashtags and to keep to a maximum of two per tweet. When a keyword or topic becomes very popular, it is identified as a trending topic, which brings it further publicity.

It is important to note that the hashtag only applies until the next space. For example #Bat out of Hell would actually show up tweets with #Bat, if you wanted to reference the Meatloaf song, you would need to write #BatoutofHell.

Another thing to watch out for is putting punctuation before a space because it will be incorporated into the hashtag. Also, hashtags ignore cases, so #batoutofhell will have the same effect as #BatoutofHell.

Getting Started
First of all, use Twitter search to find out what people are saying about you, your competitors and anything else which is relevant to your line of business. Then create an attractive Twitter profile including a photo.

Your Photo Matters
Twitter is a place to build up an image of a company run by and for humans. People like to be able to put faces to names so your profile photo is important.

Ideally, your avatar should show your dedicated Twitter representative. This means having a photograph of a dedicated social media manager, or having an appealing brand logo that people will recognize.

Twitter is about Meaningful Conversations
It can be useful to have a Twitter account just to keep an eye on what people are saying about you, but that’s a bit like having a boat and keeping it in a harbor; it may be safe, but that is not what boats are for.

When you start tweeting, remember that the cardinal sin of Twitter is becoming the online equivalent of the party loudmouth. It’s fine to talk about yourself, provided that you have something meaningful to say, but keep it in moderation and remember to listen.

Be Valuable, be Human and You will be Followed
Add value with useful content relevant to your niche. For example, if you run a cleaning company, you can post regular tips on ways to deal with household cleaning issues.

Keep them relevant to the seasons, e.g. getting rid of grass stains in summer, or dealing with red wine stains in winter. Ask your followers to send in their questions and post their own tips.

Let your followers know what individual employees are doing. This can take the form of sharing any funny stories they may have from their day and also sharing anything special they’re doing outside of work.

Commenting and retweeting (forwarding other people’s messages) shows humanity and humility. You may wish to draw the line at promoting content posted by a direct competitor (although doing so can show confidence). Commenting on other tweets and retweeting them shows that you are willing to participate in the Twitter community as a whole, rather than just using it to publicize your own business.

As a final tip, one of the joys of Twitter is that it’s short and sweet. It’s absolutely fine to use twitter to make people aware of useful content which has been posted elsewhere, such as on your website. Ideally, you should include a link back to Twitter on your website so that people who found it valuable can retweet it.

If you’re unsure where to get started with Twitter then contact our professional social media team today.

Internet marketing is not just all about conquering the search engine world. Internet marketing is all about taking advantage of the online portal to sell your brands to people, no matter where they are. It’s all about reaching out to your customers and building relationships with them. If you really want people to try out your products or services, then give them a reason why they should. Internet marketing works in two ways; it either helps you find customers, or helps your customers find you. This is why coming up with a strong message and always staying active with your campaigns are two important things that will drive more traffic (and potential clients) to your website. So, how do you successfully market your business?

Stay Relevant All The Time
According to Matt Briton of Mr. Youth, a social media agency, any business must address five “need states” to become truly relevant in the eyes of their clients. These “need states” include utility, entertainment, information, rewards, and recognition. If you don’t have a relevant internet marketing campaign, then you’re out of the race! If people don’t see any relevance with what you’re offering, then they’ll simply pass over your website without ever hesitating of trying out what you’re offering. In short, your online marketing campaign should make people feel that you have something exciting and worthwhile for them. This will give them the idea that your business is relevant, and that they should try out your product or service. If you want to stay on top, it’s very important to keep your consumers desires, hopes and aspirations at the heart of your online marketing endeavors. MPS Tacoma online marketing firm guides and educates personal and business websites on why it’s important to stay relevant to their specific topic.

Shoppers these days have become price-conscious; that means they’re more likely to ask themselves, “Is this giving me a value-for-money purchase?” Is there value with what you’re offering? If yes, then you’re giving them the reason why they should choose you.

Context and Content are the King and Queen
To truly succeed in the cutthroat world of online marketing, you have to know that creating value for your product or service is only possible if you can connect your creativity with technology. While a lot of people are obsessed with all of the latest technologies and gizmos that revolutionized the way we see advertising today, don’t forget that the content of your ads or your websites matter the most. So, no matter how revolutionary your ideas are, no matter how out-of-this-world your product offerings may be, if you don’t have  powerful content to engage your audience your marketing campaign will remain short-term. Our Tacoma online marketing firm guides all online users on how to create and market high-quality content to increase online awareness.

Be Honest All the Time
Even though some of your clients can’t see you, honesty is essential.  Being honest is how you earn your clients trust, and once you’ve built an image of trustworthiness, you’ll stick to everyone’s mind as a loyal worker. Always be clear in stating your purpose about what your business really aims for. For example, you can say, “This website is dedicated to helping our loyal clients establish excellent choices about issues/products XYZ”.  While it’s great to increase sales, you have to also emphasize that it’s more important to focus your activities on offering excellent customer experience first, and not make it look like you’re only trying to sell them something.

Making an e-commerce site is getting more popular as time goes on. Webmasters can get started with an e-commerce website quickly, but making a business model that works can be a different story. Fortunately, traffic can be obtained through the use of free and paid techniques and services. Here’s a look at the top four ways to start increasing traffic without spending too much money.

1. Make ads on social media sites
Ads placed on Google and Facebook make it easy to reach a site’s target audience. For example, a site that aims to sell beauty products to young women can request that Facebook display its ads to women in that age group who live in areas that are specified. Other criteria, such as entertainment preferences, can also be used to determine who sees the ads.

2. Take advantage of affiliates
Thousands of people are happy to direct traffic to e-commerce websites in exchange for a cut of its profits. To make it easier to find affiliates, many sites manage the operation for clients. Everything from fraud prevention to tracking and payments are handled by these companies, leaving webmasters free to work on other business details.

3. Reach consumers directly with social networking sites
Most companies now have profiles on Twitter and Facebook, but these sites must be used wisely to get the most from them. An e-commerce site can have excellent interactivity and visual appeal, but the quality of engagement will determine whether users visit and buy things. To this end, webmasters should try to foster connections with users through valuable information, as well as links.

4. Work with other e-commerce site webmasters
These days, competition for links can be fierce. However, this doesn’t mean that webmasters with similar interests can’t help each other out in this area. Link trading is an excellent way to increase visits from consumers. One great way to institute this is to trade guest blog posts, which also enhance sites by increasing the diversity of information offered there.

With so many options for building traffic and sales at e-commerce sites, webmasters have to make a plan to keep productivity up from the start. Traffic goals for specific dates help structure plans for using techniques like those listed above. In addition, a plan will help maintain consistency – a crucial part of long-term success in e-commerce. By taking the right steps and following through, e-commerce webmasters can go a long way in today’s market.

SEO (search engine optimization) is essential in ranking your web or mobile site higher in Google and other various search engines, as well as in gaining more quality traffic. But how do you go about optimizing your website correctly? Are there any tips or tricks in page optimization? What are some of the basics of SEO Page Optimization? Listed here are some of the key fundamentals that will help your website rank higher in Google, Bing, and Facebook Graph Search as well as eventually increase your quality of traffic and domain authority.

Knowing what keywords to put into your website is crucial in the online marketing world and is a great start to SEO page optimization. When you have access to important keywords for your specific website, the potential you have is virtually unstoppable. It is recommended to first taking a look at the business itself because most people usually dive into keyword search and end up with bad results.  You may already have a good idea about the business if it has been around for awhile, but consider these questions before you start your keyword search.

  • How would you describe your business?
  • How would you describe your company culture?
  • What’s the company’s core values?
  • What’s your company’s mission? What about the vision?
  • What do you want to buy from your company?
  • Who are the decision makers? Decision influencers? Target audience?

When answering the questions above, try to write down some keywords or queries you think a user would utilize. After you’re done with your list you can head towards Google Analytics to really break down the keywords and queries that you will be utilizing.  If you’re unsure on how to get started with Google Analytics then check out this link – Google Analytics for Businesses.

No keyword stuffing
Remember the phrase quality over quantity? Well it applies to SEO page optimization as well. Unfortunately, just having the right keywords and throwing them onto a page 10 or 15 times isn’t enough to really make the most out of ranking your website higher on major search engines. In fact, it can potentially harm your web or mobile site and drop it down in search results and domain authority. Keyword stuffing refers to using the same keyword (e.g. Seattle marketing firm) over and over again in a text to intentionally boost your website in Google rankings.

Title tags
Keywords where once the most important thing in SEO page optimization, but things change. Although keywords are vital, title tags are one of the most important components of online marketing today. Why? Well, because search engines take the title tags into account to see what the post or page is about. If you have a good formatted title tag, you can increase your rankings by a large amount and receive the quality traffic you desire.

Image alt tags
These are important in online marketing because images add quality to your site, and if someone has a browser that disables images they would be able to see the alt tags. More importantly, search engines don’t see what the content in images are, but they do see the alt tag.

Quality links
Adding links from quality sites that have high PR rankings and are reliable reinforces your website and is comparable to building a home on a strong foundation versus an unstable one. Good quality links add reliability and support to your website. If you want to get more information on how to take advantage of ranking higher than your competition then contact our Tacoma online marketing firm today to let us help you understand why search engine optimization is the key to your web and mobile site success.

Today, digital marketing is an essential part of running a business. When running a company it is important to have a steady customer base and know that there is a consumer base awareness. Many people (business owners included) are under the impression that effective digital marketing is a costly affair. No matter what your business is, digital marketing can help drive your sales.
Contrary to popular belief, there are many free techniques that can be utilized for digital marketing – you just need to know how. Below, we will outline a list of tools that are at your disposal and that have a successful, proven track record for helping online marketers. But don’t get too excited yet; before you begin thinking about implementing any of these techniques you must have a clear understanding of whom you are targeting and what the main message of your campaign is. Here are some tips to help your business on its digital marketing journey without breaking the bank.

Have a Plan
Like any successful project, goals need to be set. Decide what you want to achieve from this marketing campaign, what and why are you promoting, and if you want to develop brand awareness. When you have decided what you want from the campaign it will be easier to implement relevant strategies.

Search Engine Optimization
Search Engine Optimization is the technique of structuring your presence online and defining where your website will rank in different search engines for different keywords. When starting off, ensure you know what people are searching for in relation to your product or service and how they are searching for it. You can find out this information through Google Analytics and Google Ad words – both of these tools are free and there are plenty of resources online that can help you understand how to use them. When you are aware and informed of the SEO techniques that you can implement you will successfully be able to start providing content related to what customers are searching for by including relevant key words.

Fresh Content
It is important to make visitors want to return to your website. In many cases a customer will visit your site once and never return because they have attained whatever information they were looking for. In order to engage visitors and encourage them to return to the site it is essential that you update your site with fresh, interesting and relevant content. This will increase traffic to your website and in turn, drive sales.

Fresh content will keep your site ranking in various search engines. A good way to update content on your site is by blogging. A blog will allow you to express your voice and opinion on relevant topics or issues in your industry. By incorporating keywords it is a practical way of improving your search engine optimization as well as gaining a regular user base for your website.

Social Media
Social media is now more than ever an essential part of running any business. Twitter, Facebook, Linkedin, Pinterest and Google + can all be used to connect with customers as well as to broaden your audience. Companies can effectively use social media to build and maintain relationships with their customer base. Many businesses now use Facebook and Twitter as the main point of contact with customers to help with any queries, problems, or suggestions. Social media can also be used as a point of self-promotion to spread the business name to the wider social media community.

As you start implementing digital marketing practices to your business it is key to monitor results. You can manage and keep track of results using tools such as Google Analytics, and Hootsuite or Tweetdeck to monitor social media work. If you monitor the results of your work it will be easier to see what is working well and what isn’t. Knowing this information will assist you in further development to utilize the most effective marketing techniques for your business.

If you are serious about improving your business’ digital marketing to spread awareness about your company and in turn drive sales, the above techniques will give you the power to do so.