News & Notes from M Agency


Don’t Get Lost on the Shelf: The Power of Packaging Design

Have you ever bought a product in part (or entirely) because the packaging looked cool? Or eco-friendly, or beautiful, or funny? From shelf appeal to brand loyalty, packaging design can make or break your product....
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Navigating the Ever-Changing Advertising Landscape: Top Trends to Watch in 2024

Staying ahead of the curve is essential for brands to thrive. As we enter 2024, the advertising landscape is poised for significant shifts, driven by evolving consumer preferences, technological advancements, and the ever-increasing demand for...
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What is Inclusive Marketing?

Embracing Diversity: The Power of Inclusive Marketing Diversity and inclusivity have become more than just buzzwords; they are the keys to unlocking a wider audience, fostering positive social change, and ultimately improving your bottom line....
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M’s Digital Team Weighs in on the Pros and Cons of Shopify

For many businesses selling products online, a Shopify website seems like the obvious choice. And it’s easy to see why. Shopify is one of the most popular e-commerce platforms in the world, with over 1.75...
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Setting PPC Campaign Goals to Drive Growth and Conversions Like a Pro

No doubt, every business has unique needs. But what remains consistent for every organization is an effective lead generation system and converting those leads into paying — and eventually — loyal customers. Getting these results...
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Pay-Per-Click (PPC) and Web Design: A Powerful Conversion Combo For Your Business

  PPC is a great digital strategy for any business, especially if: You want to ramp up your website traffic and leads You want to convert more web leads to customers Both are fantastic goals....
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How to Choose Between a Website Refresh or a Website Redesign

Is your website being overlooked or remembered for the wrong reasons? Whether an end user is encountering your brand for the first time or coming back for more, we believe that consistent improvements to your...
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How to Launch a New Brand Successfully on the First Try

If you’re reading this, you’re likely a hard-working business owner. Maybe you’ve struggled several times to launch a brand and you’re looking for some new, actionable advice. Or maybe you’re brand new to branding. Either...
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How a Clearer Message Is the Best Way to Reach More Customers

You’re scrolling through social media and you see an ad. The image catches your eye right off the bat: A weathered leather-bound journal sits open, a pen in the spine, next to a steaming cup...
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Our Search for Better Website Analytics–A Review of Fathom Analytics

Read the full review of Fathom Analytics - a privacy-focused, compliant analytics platform that gives teams all they need to make data-driven decisions.
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