How a Clearer Message Is the Best Way to Reach More Customers
You’re scrolling through social media and you see an ad. The image catches your eye right off the bat: A weathered leather-bound journal sits open, a pen in the spine,...
Our Search for Better Website Analytics–A Review of Fathom Analytics
Goodbye Universal Analytics Earlier this year, Google Analytics came out with an announcement that would shake up the world of website analytics–starting July 1, 2023 Universal Analytics will no longer...
Why Branding Matters in 2022
What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...
Christmas in July
Yes, I am talking about Christmas in July and how we need to get thinking and working on items that won’t launch until the end of the year! Let me...
Web Developer vs. Designer
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...
Branding and Website Design
Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...
Above the Fold & Website Design
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
Why You Need Google Analytics 4
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
StoryBrand Framework
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...
Branding photography is worth a thousand words.
When we think about branding common elements come to mind: logos, colors, and typography. However, we don’t want to forget one of the most important visible elements of your brand,...