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Although e-commerce is seen as an inexpensive way to launch a start-up business idea, it can be frustrating considering the ever-raging competition and the uncertainties. Something is always changing for the online marketing platform. An entrepreneur who wishes to generate substantial proceeds from an online business must adapt to these changes, otherwise they will find it hard to keep up with their competitors. Web visitors have been trained to buy the very best products. With this in mind, an e-commerce website should be free of errors. Make sure you edit, and re-edit your website so it’s free of grammar and spelling issues.

Textual content
Long tracts of text are not attractive to potential customers who have very little time to browse through a website. This is one of the common mistakes most e-commerce entrepreneurs overlook. Long tracts of text are not attractive to potential customers who have very little time to browse through a website. Check if they will find the products they are interested in and make a purchase if applicable. To avoid turning potential customers away from your e-commerce portal, your main pages should have no more than a few essential paragraphs of text. For SEO, your keyword optimized articles should be posted on blogs and directories. Review your content to make sure that it does not have grammar mistakes because mistakes are seen as incompetence by visitors who land on your website.

Navigational errors
How well a visitor can navigate your website will influence your conversion rate. If some of your links are broken, or redirect to the wrong page, some of your pages won’t receive any traffic. If web users see that your website has technical errors they will most likely navigate away. This is especially true if a visitor lands on an incorrect page. Even if you eventually correct the page, most of those users never come back.

Assurance on secure payment methods
One of the main concerns customers have while shopping for products online is the security of their financial information. No one wants to shop on a website which will expose their credit card information to hackers who might have malicious intentions. To avoid losing potential customers, ensure that you have a statement on your website assuring customers of safety.

Unimpressive graphics and web design elements
Another one of the mistakes that create inconvenience in e-commerce businesses is web design. If your website is not capable of attracting the interest of a potential customer at first sight, very few of them will want to shop from you. Consider running an analysis on the structure of your web pages and make corrections where necessary.

Do you have sufficient content about your products?
Before a customer buys something from you, they first want to be assured that it is going to solve a problem they have. This assurance can only be given by the content on your site. To get the best content, ensure that the information you provide about services or goods covers everything a customer would want to know.

Is your website designed for your target audience?
People have different preferences and needs. To maximize your profit margins, consider redesigning your website so that it relates with your target audience. If you are selling professional items, your website should bear a professional design – otherwise it should be informal. For instance, it would be inappropriate to use slang language on a website whose audience is corporate managers. At the same time, using slang language would be favorable for an online store that targets the younger generation.

Check your website’s load time
Statistics show that most web visitors navigate away if a website take more than 10 seconds to load. A user browsing on a website which takes too long to load assumes that there is a problem with it and will instinctively look for another option. To avoid losing customers to your competitors, review your websites design and correct aspects that might make it to load slowly. You could even hire a professional web developer to diagnose and correct the problem.

Your choice of web hosting service
Do you use a shared hosting, VPS or cloud-hosting plan? Most entrepreneurs assume that they don’t need a high performance web hosting service since their website is small and they only expect a small number of visitors. However, a start-up idea grows to a big business opportunity and you might encounter a situation where the traffic flowing to your website overwhelms your resources. To be safe, always select a high performance hosting service like the cloud or VPS.

Due to cost and compatibility with legacy systems, the most popular form of user authentication continues to be a secret password.

Moreover, as non-password authentication technologies are deployed, they are usually combined with passwords to improve their security. For example, tokens are secure — unless they are stolen, in which case the person who stole the token can impersonate the legitimate user. This is easily remedied by requiring the user to sign into systems with the OTP (One Time Password) displayed on a token plus a password or PIN, which a thief would not know.

The remainder of this document discusses how to best manage passwords, to maximize security and minimize cost of ownership. The guidelines here apply primarily to passwords used as a single authentication factor, but can also be applied to passwords used as a second authentication factor, in conjunction with biometrics, tokens or smart cards.

Security threats
Passwords are simply secret words or phrases. They can be compromised in many ways:

  • Users may write them down or share them, so that they are no longer really secret.
  • Passwords can be guessed, either by a person or a program designed to try many possibilities in rapid succession.
  • Passwords may be transmitted over a network either in plaintext or encoded in a way which can be readily converted back to plaintext.
  • Passwords may be stored on a workstation, server or backup media in plaintext or encoded in a way which can be readily converted back to plaintext.

Each of these vulnerabilities make it easier for someone to acquire the password value and consequently pose as the user whose identity the password protects.