Display vs. Native Ads: Know the difference to create a results-driven digital marketing strategy
With many advertisers experiencing increasing cost-per-clicks, making the most of your digital advertising campaign has never been more critical. Knowing the difference between digital ad options is the first step...
Don’t Get Lost on the Shelf: The Power of Packaging Design
Have you ever bought a product in part (or entirely) because the packaging looked cool? Or eco-friendly, or beautiful, or funny? From shelf appeal to brand loyalty, packaging design can...
Navigating the Ever-Changing Advertising Landscape: Top Trends to Watch in 2024
Staying ahead of the curve is essential for brands to thrive. As we enter 2024, the advertising landscape is poised for significant shifts, driven by evolving consumer preferences, technological advancements,...
M’s Digital Team Weighs in on the Pros and Cons of Shopify
For many businesses selling products online, a Shopify website seems like the obvious choice. And it’s easy to see why. Shopify is one of the most popular e-commerce platforms in...
How a Clearer Message Is the Best Way to Reach More Customers
You’re scrolling through social media and you see an ad. The image catches your eye right off the bat: A weathered leather-bound journal sits open, a pen in the spine,...
Our Search for Better Website Analytics–A Review of Fathom Analytics
Goodbye Universal Analytics Earlier this year, Google Analytics came out with an announcement that would shake up the world of website analytics–starting July 1, 2023 Universal Analytics will no longer...
Why Branding Matters in 2022
What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...
Christmas in July
Yes, I am talking about Christmas in July and how we need to get thinking and working on items that won’t launch until the end of the year! Let me...
Web Developer vs. Designer
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...