For many businesses selling products online, a Shopify website seems like the obvious choice. And it’s easy to see why. Shopify is one of the most popular e-commerce platforms in...
You’re scrolling through social media and you see an ad. The image catches your eye right off the bat: A weathered leather-bound journal sits open, a pen in the spine,...
Goodbye Universal Analytics Earlier this year, Google Analytics came out with an announcement that would shake up the world of website analytics–starting July 1, 2023 Universal Analytics will no longer...
What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...
Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...