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Archive

Tag: Cassandra Le

Horror Stories From the Creative Crypt

IN THIS EPISODE… Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other...

The Creative Potential of Culturally Competent Marketing

IN THIS EPISODE… The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using only demographic information. Staying...