September 17, 2024

The Creative Potential of Culturally Competent Marketing

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Casandra Le

IN THIS EPISODE…

The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using only demographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and connect with your audience in innovative ways?

In the latest episode of Matters of Creative, join Bobbie Bailey as she welcomes Cassandra Le, the Founder and Brand Strategist at The Quirky Pineapple Studio, who discusses marketing through a lens of multicultural innovation. Cassandra talks about her favorite social media and AI platforms, the importance of nurturing creativity throughout the marketing process, and how she became a content creator.

As a Vietnamese-American immigrant and culturally competent marketer, Cassandra Le is passionate about transforming traditional marketing messages into cultural movements. This involves identifying and amplifying a brand’s mission, vision, voice, and personality across multiple platforms for maximum reach and impact. Each marketing campaign should align with your culture and values, allowing you to communicate cross-culturally with diverse audiences. Cassandra recommends leveraging platforms like LinkedIn, Instagram, and TikTok to build a global community.

Tune in now to uncover culturally competent marketing strategies.

ABOUT OUR GUEST:

Cassandra Le

Cassandra Le is the Founder and Brand Strategist at The Quirky Pineapple Studio, a creative marketing and media agency. As a brand and marketing consultant, she has worked with mission-driven brands and thought leaders to help them share their stories, connect with their communities, and drive brand awareness through culturally competent marketing. In 2019, Rising Tide Society and Honeybook named Cassandra as a top marketer driving community and innovation.

Learn more about Cassandra:

https://www.linkedin.com/in/cassandra-le/

https://thequirkypineapple.com/

Here’s a Glimpse of what you’ll learn:

  • [4:03] How Cassandra Le transitioned from hospitality management to content creation and marketing
  • [7:32] The process of turning brand messages into movements
  • [10:51] Cassandra explains culturally competent marketing
  • [18:02] Cassandra’s recommended marketing platforms
  • [21:07] What are the ideal social media platforms for generating ROI and conversions?
  • [34:17] How to allocate investments in social media platforms
  • [38:50] Leveraging ChatGPT in content creation and marketing

RESOURCES MENTIONED IN THIS EPISODE:

Quotable Moments:

  • “I found the internet or the internet found me; which one came first?”
  • “The movement piece is really about bringing other people onto that message. It’s not just one person leading change, which is very tiring, but actually a whole community taking action to make the world a better place.”
  • “If you’re communicating across cultures, it’s not just about the language — it’s about understanding what values each person holds.”
  • “You have to keep the creative muscle exercising, or else we might lose our capacity to innovate to AI.”
  • “Social media is a marathon, not a sprint; it’s part of a larger strategy and not a standalone solution.”

Action Steps:

  1. Explore new communication platforms to reach different audience demographics: This cultivates an adaptive marketing approach that keeps pace with generational preferences and ensures the brand stays relevant.
  2. Incorporate insights from sociological perspectives into marketing strategies: Understanding societal influences can enhance engagement through more relatable and socially aware campaigns.
  3. Design marketing campaigns that resonate with a brand’s core values and vision: Aligned messaging ensures authenticity and can result in movement-like consumer adoption and advocacy.
  4. Adopt a creator mindset for businesses, focusing on authentic and aesthetically pleasing content: Prioritizing creativity over strict corporate messaging makes a brand more relatable and enhances its social media engagement.
  5. Balance the use of AI technology with human creativity in content creation: While AI can provide efficiency, personal creativity ensures unique, original content that differentiates a brand in the marketplace.

SPONSOR FOR THIS EPISODE…

This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.

We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.

Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.

If you’re ready to take action with your marketing, visit https://whatisyourm.com/.