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Decrease Bounce RateNobody wants to perform for an empty concert hall. Even worse, you don’t want your audience to leave early. You have something important to say, but how you say it is just as important as what you say. How do you keep your customers engaged and keep them from leaving early?

One of the most important metrics in determining the effectiveness of your website messaging is your “bounce rate.” The bounce rate is a measurement that reflects the percentage of visitors that enter your site and leave instead of continuing on to other pages on your site. It’s basically measuring how much of your audience is leaving early.  So, how do you lower your bounce rate? While there is no silver bullet that works in every single case, here are some basic tips to decrease the bounce rate of your website.

1. Hone your inbound keywords to deliver what your visitors are expecting when they come to your website
Vague, general keywords are often the biggest contributors to high bounce rates. Keywords that are too specific can dictate landing pages that are not meeting the needs of a wide variety of visitors. Let’s say that you sell high-quality paper for doing arts and crafts.

For instance, don’t use “paper” or “high quality paper” as keywords because they are too generic. People looking for copier paper will be confused when they come to your site. If you use “thin yellow origami crafting paper” as an overly descriptive keyword and you also offer a ton of different kind of craft paper, break up your keywords to different, featured sections of your website. Feature your super specific type of paper more prominently on your landing page to get search engines navigatong customers more effectively. Find a balance between the two, general and specific, and consult your analytics frequently to refine your keyword placement in the content.

2. Have a specific call to action that stands out above the fold
Sometimes you just have to come right out and tell your visitors what you want them to do. Visitors have been trained to click buttons that have concise action terms like “Get Started” or “Learn More.” You don’t have to be too cliché or boring with your call to action, but if you get too cute or aren’t clear enough, your visitors might not know what to do. Placing a shiny button above the fold doesn’t mean all visitors are going to click that button in lieu of leaving your website. Give them substance. Tell them who you are, what you offer, and then invite them to learn more. Don’t beat around the bush.

3. Find common ground in your navigation
Customers need to find what they are looking for immediately in your navigation. But it can’t be too specific, because you likely have a lot of places where customers can go on your site. If you listed out every link in your navigation at the top level, your navigation would likely be too daunting and cumbersome for your customers to find what they are looking for. Start with a common term like “services” or “products.” Customers will always know whether they are looking for a product or a service. From there, you can display a drop down or call to action box that breaks out those items into a more specific offering. If they can’t find a link that meets their basic need, they will leave early, which won’t help your business or your bounce rate.

Overall, to decrease your bounce rate, you need to think like your customers. Are they finding what they need or expect on your home page fast enough? Are you inviting them to do a specific action clearly enough? Is your navigation easy for them to figure out? Use your landing pages, keywords, and analytics as a guide to customer behavior on your website. Then apply these tips to decrease the bounce rate of your website.


Pumped up and ready to rock 2014, we want to share a piece of our marketing brains and explain what we do for local businesses. In particular, we’d like to chat about Search Engine Optimization (SEO) and how this technique will help maximize your business marketing plan for 2014. Maybe you’ve heard of the term, but never fully grasped its what it meant.

SEO is a very efficient resource to improve and promote your website to increase the number of visitors to your site through search engines such as Google. It’s an organic approach to ensure that your website ranks highly on those results page, and so that prospect who are interested in your specific product are able to find you.

Search engines determine what sites are ranked highly by routinely covering websites with crawlers. Crawlers analyze web content, copy the pages, and then index them so that users can search for the most relevant information to them.  SEO helps make your content more accessible to the crawlers and easier for them to read.  The easier your site is to read, the more likely it will be indexed in a way that it will be ranked highly on a web search.

Though SEO is extremely important to the success of a company’s website, there is much more to effective Business Marketing Plans. Marketing Puget Sound is a Tacoma marketing firm with an experienced team that proudly serves the growing business’s of the Pacific Northwest. If you have questions about Search Engine Optimization, tweet us @MPSTacoma!








Our clients enjoy working with us, but they don’t usually get to see our personalities outside of work. Since we are a diverse group with hidden talents and interests, we want to share another side of ourselves with you!

Today, we are featuring our creative Graphic Designer, Ashley Ryan.

You probably wouldn’t guess from your first impression of Ashley, but she recently fell in love with Jiu Jitsu. Her husband has been training and competing in Brazilian Jiu Jitsu and Muay Thai Kickboxing for 7 years, so naturally Ashley has been part of the mixed martial arts community. She created logos for gyms, designed t-shirts for events, and is running a Jiu Jitsu blog that she also designed (www.jitsjourney.com).

This year, Ashley began taking Brazilian Jiu Jitsu classes with Marcelo Alonso in Seattle. The top reasons Ashley is now ‘addicted’ to Brazilian Jiu Jitsu is the tough workout, practical self-defense, and the community. When you are part of a great gym, you quickly become friends with the other members and gain a support network.

Her passion for Jiu Jitsu and the people involved is evident in the blog she created with her husband. At this site you can read about their experiences, see Ashley’s designs, and learn about the world of Jiu Jitsu. Their goal is to begin traveling the world and train at some of the best Brazilian Jiu Jitsu academies on the planet, starting with local academies in the Pacific Northwest.

At Marketing Puget Sound, we can see the difference this new journey is making in Ashley’s life. When you are truly passionate about something, it shows in all you do. This has been a fun adventure for Ashley to gain valuable skills, build a meaningful project with her husband, and connect with new people who are striving to achieve big goals.

If you want to get in touch with Ashley to support her and her husband’s journey visit their website at http://jitsjourney.com

Marketing Puget Sound is a full fledged Marketing Firm that specializes in Tacoma SEO, Graphic Design, Web design, and much more. Our Tacoma SEO services can help your website rank higher than ever before. If your not happy with where your website is ranking on major search engine networks such as Google, Bing, or Yahoo then contact us today and ask us about our Tacoma SEO services. We would love to work with you and produce positive results for your online business presence.


Getting the most out of Conversion Rate Optimization (CRO) means being able to make careful hypotheses over how a site can be improved, and how conversions can be increased. Any site and landing page can be adjusted to make it more appealing with CRO to find the best possible options for user satisfaction, and an aim of maximizing sales. To achieve this goal, CRO testing (which can involve different users receiving different versions of the same site) can be deployed in a number of ways to see which one works best. Using these techniques, some of the top CRO tips for 2013 include:

Use Clear A/B Testing
Always focus on having a clear set of factors in mind when you run CRO tests on a landing page or on different pages within a large site. Make sure that you’re looking at key areas like graphic sizes, copy, or the arrangement of different forms within a page. Simple but effective changes can be used to see whether different versions of a page create higher conversion rates. Sites like Amazon rely on testing A and B versions of the same pages on an almost continual basis, which allows them to make small but important changes to their site as a whole. Knowing your way around Google Analytics (not just random testing without a clear goal in mind) is essential to this process.

Focus on Key Demographics
It’s important to be able to combine CRO testing with SEO analyses, with the aim of better understanding what kind of demographics are arriving on a site. Again, make use of Google Analytics, and look at customer feedback and satisfaction surveys to see what users are looking for; this information can be used to tailor CRO tests to include new promotions and copy.

Tailor Your Copy
A major part of improving your site conversions is to tailor and optimize the copy that appears on different pages – this means having copy that is concise and able to grab users’ attention, but is also relevant to the kind of conversions that a site needs. Don’t just rely on regurgitating the same copy, but find ways of diversifying what’s on a page through testimonials, statistics, and links to guest posts.

Test Sites Yourself
In many cases, the best judge of how a site is performing will be yourself; try to see a landing page through the eyes of a user, and consider what your basic response to it is. Are there parts of a site that immediately draw your attention, or do you have to spend a lot of time trawling through different pages? Try getting friends and family to take a look at a site before quizzing them on how likely they would be to make a purchase. Focus on the details. Remember, having a strong set of reasons for testing different variations on a site will give you an overview of what you need to change. However, you can also focus on specific details of a site that can be tweaked across different versions. Some good areas to focus on include buttons and background images, as well as seeing if new videos or social media feeds produce different responses.

Retesting
There are cases when A/B CRO tests will produce skewed results from random traffic, and will not give an accurate representation of whether one version of a site is more effective. You can vary your sample size and limit the amount of mistakes which might include identical sites receiving different scores. You can use A/A/B/B testing to see whether there are any repeated discrepancies between the same versions of sites.

Test Forms
Often neglected when it comes to running CRO tests, web forms on a site can be an important indicator as to whether users are making purchases and clicking through to store and access information. Experiment with changes to forms, whether through color schemes and their relationships to the rest of a site, or through swapping out copies to see which is more accessible to users. If you feel that you website is not converting how it should be, then contact Marketing Puget Sound to resolve your issues and help increase you CRO.


Internet marketing is not just all about conquering the search engine world. Internet marketing is all about taking advantage of the online portal to sell your brands to people, no matter where they are. It’s all about reaching out to your customers and building relationships with them. If you really want people to try out your products or services, then give them a reason why they should. Internet marketing works in two ways; it either helps you find customers, or helps your customers find you. This is why coming up with a strong message and always staying active with your campaigns are two important things that will drive more traffic (and potential clients) to your website. So, how do you successfully market your business?

Stay Relevant All The Time
According to Matt Briton of Mr. Youth, a social media agency, any business must address five “need states” to become truly relevant in the eyes of their clients. These “need states” include utility, entertainment, information, rewards, and recognition. If you don’t have a relevant internet marketing campaign, then you’re out of the race! If people don’t see any relevance with what you’re offering, then they’ll simply pass over your website without ever hesitating of trying out what you’re offering. In short, your online marketing campaign should make people feel that you have something exciting and worthwhile for them. This will give them the idea that your business is relevant, and that they should try out your product or service. If you want to stay on top, it’s very important to keep your consumers desires, hopes and aspirations at the heart of your online marketing endeavors. MPS Tacoma online marketing firm guides and educates personal and business websites on why it’s important to stay relevant to their specific topic.

Shoppers these days have become price-conscious; that means they’re more likely to ask themselves, “Is this giving me a value-for-money purchase?” Is there value with what you’re offering? If yes, then you’re giving them the reason why they should choose you.

Context and Content are the King and Queen
To truly succeed in the cutthroat world of online marketing, you have to know that creating value for your product or service is only possible if you can connect your creativity with technology. While a lot of people are obsessed with all of the latest technologies and gizmos that revolutionized the way we see advertising today, don’t forget that the content of your ads or your websites matter the most. So, no matter how revolutionary your ideas are, no matter how out-of-this-world your product offerings may be, if you don’t have  powerful content to engage your audience your marketing campaign will remain short-term. Our Tacoma online marketing firm guides all online users on how to create and market high-quality content to increase online awareness.

Be Honest All the Time
Even though some of your clients can’t see you, honesty is essential.  Being honest is how you earn your clients trust, and once you’ve built an image of trustworthiness, you’ll stick to everyone’s mind as a loyal worker. Always be clear in stating your purpose about what your business really aims for. For example, you can say, “This website is dedicated to helping our loyal clients establish excellent choices about issues/products XYZ”.  While it’s great to increase sales, you have to also emphasize that it’s more important to focus your activities on offering excellent customer experience first, and not make it look like you’re only trying to sell them something.


SEO (search engine optimization) is essential in ranking your web or mobile site higher in Google and other various search engines, as well as in gaining more quality traffic. But how do you go about optimizing your website correctly? Are there any tips or tricks in page optimization? What are some of the basics of SEO Page Optimization? Listed here are some of the key fundamentals that will help your website rank higher in Google, Bing, and Facebook Graph Search as well as eventually increase your quality of traffic and domain authority.

Keywords
Knowing what keywords to put into your website is crucial in the online marketing world and is a great start to SEO page optimization. When you have access to important keywords for your specific website, the potential you have is virtually unstoppable. It is recommended to first taking a look at the business itself because most people usually dive into keyword search and end up with bad results.  You may already have a good idea about the business if it has been around for awhile, but consider these questions before you start your keyword search.

  • How would you describe your business?
  • How would you describe your company culture?
  • What’s the company’s core values?
  • What’s your company’s mission? What about the vision?
  • What do you want to buy from your company?
  • Who are the decision makers? Decision influencers? Target audience?

When answering the questions above, try to write down some keywords or queries you think a user would utilize. After you’re done with your list you can head towards Google Analytics to really break down the keywords and queries that you will be utilizing.  If you’re unsure on how to get started with Google Analytics then check out this link – Google Analytics for Businesses.

No keyword stuffing
Remember the phrase quality over quantity? Well it applies to SEO page optimization as well. Unfortunately, just having the right keywords and throwing them onto a page 10 or 15 times isn’t enough to really make the most out of ranking your website higher on major search engines. In fact, it can potentially harm your web or mobile site and drop it down in search results and domain authority. Keyword stuffing refers to using the same keyword (e.g. Seattle marketing firm) over and over again in a text to intentionally boost your website in Google rankings.

Title tags
Keywords where once the most important thing in SEO page optimization, but things change. Although keywords are vital, title tags are one of the most important components of online marketing today. Why? Well, because search engines take the title tags into account to see what the post or page is about. If you have a good formatted title tag, you can increase your rankings by a large amount and receive the quality traffic you desire.

Image alt tags
These are important in online marketing because images add quality to your site, and if someone has a browser that disables images they would be able to see the alt tags. More importantly, search engines don’t see what the content in images are, but they do see the alt tag.

Quality links
Adding links from quality sites that have high PR rankings and are reliable reinforces your website and is comparable to building a home on a strong foundation versus an unstable one. Good quality links add reliability and support to your website. If you want to get more information on how to take advantage of ranking higher than your competition then contact our Tacoma online marketing firm today to let us help you understand why search engine optimization is the key to your web and mobile site success.