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Archive

Category: Strategy

Display vs. Native Ads: Know the difference to create a results-driven digital marketing strategy

With many advertisers experiencing increasing cost-per-clicks, making the most of your digital advertising campaign has never been more critical. Knowing the difference between digital ad options is the first step...

Christmas in July

Yes, I am talking about Christmas in July and how we need to get thinking and working on items that won’t launch until the end of the year! Let me...

Branding and Website Design

Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...

Why You Need Google Analytics 4

Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...

How to Choose a Branding Agency

A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...

What is Behavioral Science, and How Does it Relate to Marketing?

Let's talk about decisions. We make them daily. Some decisions are good, and others are pretty poor. Some are rational and others are so, so irrational. Have you ever stopped...

Small Business Strategies During COVID-19

We are living in an unprecedented time in the world, and let’s face it, there’s no playbook for something like this. What we know for sure is that we need...