It’s already been an eventful 2016 here at M Agency. Not only did we revamp our own brand, with a new name and full make-over to exude a truer sense of our purpose, we also had the valuable opportunity to dive into a like-minded collaboration with a growing treasure in the South Sound – The Institute for Global Engagement at the University of Washington Tacoma. Both their and our hunger for an outstanding outcome meant it didn’t take long for the pieces to be strategically developed and a genuinely powerful result to emerge. The experience resonated as a reminder of our own agency’s “why” – the desire to shape and share our client’s stories and successes with the world.
We went straight to understanding the Institute for Global Engagement’s “why”.
“Creating the conditions for excellence by connecting the students to real-world models of success, is our mission. Collaborations worldwide and deep engagement with the bold thinkers and architects of our own global city are critical as we, together, prepare the most innovative, informed, and ethical workforce for our community.”
— Divya McMillin, Director of the Institute for Global Engagement and the Global Honors Program
The project centered around the groundbreaking Global Honors Program, designed to develop global citizens and leaders. Those who found a calling toward international awareness and assertiveness; those who wanted to make a positive impact in not only their own neighborhoods but also on a broader spectrum; those who recognized the value in our small town and felt empowered to rise to a challenge; those who would see the reward in gaining understanding and experience and utilize it as a groundbreaking resource; those people heard their “why” broadcast when UW Tacoma launched the brand video M Agency had produced on their behalf. The video now holds center stage on the homepage of the website, welcoming interested community members and students alike to learn more about the program.
The Bamford Foundation, a proud partner of UW Tacoma’s Institute for Global Engagement and Global Honors, lent insight into the importance of this program.
“We value access to excellence in education for all students, and because we believe the IGE is developing leaders who engage and act in our local and global communities through opportunities for collaborative student/faculty research, experiential learning and global service. From our international business experience, we understand and value the importance of exploring Tacoma’s relationship and place in the global community, and Global Honors offers this opportunity to students.”
— Holly Bamford Hunt, on behalf of the Bamford Foundation
The energy of the passionate students pushing for development and the sharing of information, without borders — resonated with the team at M Agency. It moved our staff with inspiration towards an already natural flow of energy and consciousness. The same way it will continue to move those new students now searching the syllabus with dreams of impact and drive to ultimately build up this little corner of our world and far beyond. It is with that vigor and dedication that M Agency continues on to what will surely be a groundbreaking year by supporting and engaging community goals and ideas, refining entrepreneurial concepts, and encouraging community mindfulness and growth. We look forward to sharing the journey with you.
We’ve been approached several times in the past few months from friends and colleagues asking us, “What’s new with MPS?”
And we would reply with a smile and, “Oh, you know, the same ol’, same ol’. Busy with lots of projects and awesome clients!”
But something has been weighing heavy on our shoulders and, well, it’s confession time. Yes, we’ve been keeping a secret. Although we were careful with undercover meetings and worked feverishly in the quiet shadows, it was inevitable that the truth would soon reveal itself… and that the world would know what Marketing Puget Sound has really been up to.
Alas, today is not that day that we are ready to completely announce the big plans ahead. But rest assure – it’s coming soon…
Countless scientific studies have proven that playing a sport can add many benefits to one’s life. One unexpected benefit for an athletic enthusiast is a leg up when it comes to scoring that dream job! More and more employers are finding that applicants with a sports background make great employees. Does that mean you have to be a former Olympian or a retired professional football player to be first on the hiring list? Absolutely not! The Cornell Chronicle of Cornell University says, “Research with current workers and with retirees tell us: Participation in competitive youth sports ‘spills over’ to occupationally advantageous traits that persist across a person’s life”.
So what are these sought after traits that employers are looking for? Well, according to Elizabeth Covay Minor, Research Director at Michigan State University, in an interview with Fortune Magazine says, “persistence, attentiveness, organization and flexibility” are soft social skills that are important to employers. Other qualities that student athletes possess are: leadership ability, self-confidence and self-respect — also greatly valued by employers. Playing sports teaches future employees essential lessons in teamwork, reaching goals and even learning to cope with failure! Learning from these lessons will prepare former athletes for future professional workplace success.
Here at Marketing Puget Sound, a great example of how playing sports has spilled over to benefit our team of professionals is through our Multimedia Engineer, Trent Gibson. Trent brings his semi-pro baseball skills with him to the office every day. His “team-first” attitude and competitive nature have added to our professional growth at MPS. Trent understands that teamwork is essential to reaching our goals, and our clients’ goals. As a key player of our Multimedia Marketing team in Tacoma, Trent uses his competitive nature off the field to guarantee every design we produce at MPS is a marketing masterpiece!
Why it is Important to Market your Website’s Patient Portal
By: MPS Writer
Clients we work with are in healthcare, from chiropractors to dentists and even facial surgeons. As we work to build new websites and redesign old ones for these specific clients, we find that requests for patient portals are becoming more and more common. Patient Portals vary in their functionality, but some allow patients to view their information, request appointments, view test results, make payments and overall have greater access to all of their health information. The concept is to engage people to be more involved and aware of their health.
This is not just a trendy new online feature; it’s actually a law, which states that not only are medical offices required to have a patient portal on their website, but there must be a log in rate of at least 5% by patients or the medical office is charged with a fee. This last requirement is where some healthcare businesses run into problems. Many patients are not even aware that their medical office has on online patient portal, or even how to access to it or what it has to offer, which where our team can help.
There are a number of strategic techniques that MPS can put into play, from the design of collateral to a strategically planned campaign. Each medical practice has a different target audience, so when you are thinking about how to engage activity for your practice’s Patient Portal, always consider the demographics, age, and needs of your audience in order to make the greatest impact.
If you need any ideas or help with getting a higher conversion rate for your Patient Portal, we are here to help! Give us a call today or use our online chat feature to schedule a consultation and learn how Marketing Puget Sound can add a patient portal and improve your business.
photo credit: In The Zone – DSC_5073 via photopin (license)