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Archive

Tag: Matters of Creative

Resilient Creative Teams: Lessons in Trust, Feedback, and Vulnerability

 IN THIS EPISODE… In this episode of Matters of Creative, Jenny chats with professional coach Jen Verharen of Cadence Coaching to discuss the unique vulnerability, challenges, and connectedness that...

Finding Flow: Parenting, Professional Ambition, and Personal Passions

 IN THIS EPISODE… Maintaining career, personal identity, and family life is an ever-evolving journey filled with challenges and rewards. So, how do parents nurture their careers while supporting their...

Balancing Innovation and Authenticity in Modern Publishing

 IN THIS EPISODE… Sustaining a publication brand in our fast-paced, short-form-obsessed media world takes more than just quality content—it demands authenticity and thoughtful adaptability. So, how do creative leaders...

Authentic Nonprofit Marketing: Building Trust Through Human Connection | Lauren Green @ Humane Society for Tacoma and Pierce County

IN THIS EPISODE… Nonprofit marketers can transform communities by blending transparent storytelling with compassion. But how can organizations effectively tell their stories while meeting urgent operational needs? In today's episode...

Leadership Lessons: Intentional Curiosity, Transparent Communication & Demystifying AI | Dr. Corrie Wilder @ Washington State University Everett

IN THIS EPISODE… Dr. Corrie Wilder’s path to creative leadership hasn’t followed a straight line—and that’s exactly what makes her story so compelling. From her early career as a dietitian...

Storytelling, Entrepreneurship, and Community | Quincy Henry @ Campfire Coffee

IN THIS EPISODE… Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling...

From Insights to Impact: How Research Drives Marketing | Svetlana Gershman @ Method Communications

IN THIS EPISODE… Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market...

Owning Your Story: Branding for Women | Natalie Sinisgalli-Kettavong @ Embolden Your Brand

 IN THIS EPISODE… Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence...

Unlocking Creative Potential in Communities | Dr. Anna Jensen @ Tacoma Youth Symphony Association

IN THIS EPISODE… Arts organizations can promote community engagement and impact. Yet the rapid adoption of technology and limited funding options can hinder opportunities for meaningful interactions. How can nonprofit...

Our 2025 Marketing Predictions

IN THIS EPISODE… The marketing landscape constantly changes, and with the fate of TikTok's ban in the hands of the US Supreme Court and digital-first generations defining consumerism, signs of...