IN THIS EPISODE…
What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company’s scope. How has one value-driven agency made its mark on the industry for 15 years?
In today’s Matters of Creative episode, Jenny Ridenour sits down with Bobbie Bailey, the Founder and CEO of M Agency, to ask her 15 questions about M’s 15 years in business. Bobbie shares her leadership lessons, how she directed the agency’s rebrand, and how M adapts to marketing industry shifts.
Having recently celebrated its 15th anniversary, M Agency boasts an intentional culture of meaningful relationships and value-driven marketing. Bobbie Bailey, the creative mind behind M Agency’s prosperity, maintains that developing a continuously evolving culture and aligning it with your work is the key to making a lasting impact. Having a strong culture involves selecting clients and team members who align with your core values and exemplifying these philosophies in each project. You can accomplish this through influential leadership that leverages individual strengths and nurtures customer relationships.
Listen now to learn more about M Agency’s legacy.
ABOUT OUR GUEST:
Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.
Learn more about Bobbie:
https://www.linkedin.com/in/bobbiebailey/
Here’s a Glimpse of what you’ll learn:
- [1:54] Bobbie Bailey talks about her career progression and the idea for M Agency
- [6:43] How M Agency underwent a rebrand
- [10:02] M Agency’s evolution over 15 years
- [13:19] Bobbie’s lesson on aligning with core values
- [17:47] How M Agency has adapted to changes in the marketing landscape
- [21:38] Leadership insights from Bobbie
- [25:28] The development of M Agency’s culture — and what sets it apart from other agencies
- [32:38] How building relationships at M Agency has impacted Bobbie’s personal and professional growth
- [38:55] The effect of M Agency’s work on its local community
- [42:13] Advice for starting an agency
RESOURCES MENTIONED IN THIS EPISODE:
Quotable Moments:
- “We stuck with that M… and we really just built a story around that M.”
- “You’re only as good as your last hardest conversation.”
- “I am excited to continue to serve businesses and organizations.”
- “It’s such a cool team, and you’re so awesome to work with.”
- “We continue to push each other to grow.”
Action Steps:
- Reflect on personal strengths and how they can influence career direction: Reflecting on one’s strengths helps people find career paths that energize and fulfill them.
- Ensure company values and branding align with the desired client base to attract meaningful projects: This fosters genuine connections and work satisfaction.
- Embrace technology and adapt to changes to stay competitive and efficient in the industry: Leveraging tools like AI for better first tries can optimize workflows.
- Foster an intentional company culture that encourages growth, accountability, and mutual respect: This type of culture leads to longer team member retention and overall job satisfaction.
- Engage in activities outside of work that offer personal insights and mirror professional patterns: Activities like playing tennis provide Bobbie Bailey with a deeper understanding of herself, which benefits her leadership and agency performance.
SPONSOR FOR THIS EPISODE…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.