Don’t Get Lost on the Shelf: The Power of Packaging Design
Have you ever bought a product in part (or entirely) because the packaging looked cool? Or eco-friendly, or beautiful, or funny? From shelf appeal to brand loyalty, packaging design can...
Why Branding Matters in 2022
What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...
Web Developer vs. Designer
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...
Branding and Website Design
Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...
Above the Fold & Website Design
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
StoryBrand Framework
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...
How to Choose a Branding Agency
A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...
5 Reasons Why You Need a New Website in 2020
A new year marks a new opportunity to make the most of your business and a new website is a great place to start! Your website is often the first...