Wife, mother, and Tacoma-based CEO Bobbie Bailey would like to pose the question, “What is your M?”
Established in 2009, Bobbie created Marketing Puget Sound as an outlet for her creative work and expert business sense. As a new mom in Corporate America at the time, Bobbie was motivated to be more effective for the people she touched.
“I was young and making great money, but it was more important for me to create something at this point in my life and career than to make money,” Bobbie says.
Bobbie’s background stems from computer science, which allowed her to get a leg up on digital media. She became all too familiar working with large marketing budgets, particularly with clients who were struggling to make the transition from print as their primary marketing source into digital. The extensive training Bobbie received on design and consumer experience resulted in her becoming a natural fit for managing design direction.
“I honestly would say the reason people hired me was to be their general contractor of marketing, a non-biased and non-pushy approach to spending their hard earned money,” she says.
Marketing Puget Sound’s mission was to tell our clients’ stories through creative outlets, both on and offline to uncover their purpose and use that factor to differentiate their brand from competitors. Our goal was to help clients answer the question: “What is your WHY?”
Seven years later, Bobbie made the big decision to rebrand her deemed “second child” Marketing Puget Sound into the now M Agency, which launched on January 1, 2016.
Henceforth the phrase, “What is your WHY?” transformed into “What is your M?” as our company motto. But what was the reason behind this rebrand?
While Marketing Puget Sound garnered great recognition and success in the local community, Bobbie made the decision to rebrand as an opportunity to expand her company without being limited by the boundaries of the Puget Sound area.
“Marketing Puget Sound was a wonderful starting place for me,” Bobbie says. “But with M Agency, this is my opportunity to really shine a light and not be held back by geographical regions.”
The rebranding of Marketing Puget Sound into M Agency also allows the company to realign its vision to better support the big-picture thinking clients that Bobbie hopes to attract.
M Agency as a whole has learned immensely from the rebrand. Quite honestly, there have been a wide variety of challenges we’ve faced as a team, from remembering not to refer to our old name when answering the phone to elevating the new website WhatIsYourM.com to the level our old website once held.
As a company that has helped a multitude of clients with their own rebrand, this experience has given us the opportunity to step and reassess our work, strategies, and our individual strengths as a team. With so much of Marketing Puget Sound directly connected with its CEO Bobbie Bailey, the new M Agency can now take on a life and identity of its own.
So, what is your M?