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Archive

Category: Digital Marketing

Navigating the Ever-Changing Advertising Landscape: Top Trends to Watch in 2024

Staying ahead of the curve is essential for brands to thrive. As we enter 2024, the advertising landscape is poised for significant shifts, driven by evolving consumer preferences, technological advancements,...

Setting PPC Campaign Goals to Drive Growth and Conversions Like a Pro

No doubt, every business has unique needs. But what remains consistent for every organization is an effective lead generation system and converting those leads into paying — and eventually —...

Pay-Per-Click (PPC) and Web Design: A Powerful Conversion Combo For Your Business

  PPC is a great digital strategy for any business, especially if: You want to ramp up your website traffic and leads You want to convert more web leads to...

Web Developer vs. Designer

Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...

Branding and Website Design

Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...

Above the Fold & Website Design 

What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....

Why You Need Google Analytics 4

Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...

Thinking of upgrading to the new Google Analytics? Here’s why you should wait.

In the latest version of Google Analytics 4, businesses will be able to get a better idea of user behavior and the customer journey, while spending less time trying to...

5 Reasons Why You Need a New Website in 2020

A new year marks a new opportunity to make the most of your business and a new website is a great place to start! Your website is often the first...

Top SEO Trends We Love in 2017 | Tacoma Marketing Agency

Search engine optimization or SEO is a phrase that is often used in marketing and business, but rarely fully understood. SEO is the process of getting organic results on search...