Display vs. Native Ads: Know the difference to create a results-driven digital marketing strategy
With many advertisers experiencing increasing cost-per-clicks, making the most of your digital advertising campaign has never been more critical. Knowing the difference between digital ad options is the first step...
Navigating the Ever-Changing Advertising Landscape: Top Trends to Watch in 2024
Staying ahead of the curve is essential for brands to thrive. As we enter 2024, the advertising landscape is poised for significant shifts, driven by evolving consumer preferences, technological advancements,...
Setting PPC Campaign Goals to Drive Growth and Conversions Like a Pro
No doubt, every business has unique needs. But what remains consistent for every organization is an effective lead generation system and converting those leads into paying — and eventually —...
Pay-Per-Click (PPC) and Web Design: A Powerful Conversion Combo For Your Business
PPC is a great digital strategy for any business, especially if: You want to ramp up your website traffic and leads You want to convert more web leads to...
Web Developer vs. Designer
Throughout my career, I have had a variety of titles. These titles have ranged from UX designer to Full Stack Developer, with several others in-between. With such a multitude of...
Branding and Website Design
Your brand is everything about your business that can be experienced. From your client discovering you on social media, to walking into your store or office to your logo design...
Above the Fold & Website Design
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
Why You Need Google Analytics 4
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
Thinking of upgrading to the new Google Analytics? Here’s why you should wait.
In the latest version of Google Analytics 4, businesses will be able to get a better idea of user behavior and the customer journey, while spending less time trying to...