Navigating the Ever-Changing Advertising Landscape: Top Trends to Watch in 2024
Staying ahead of the curve is essential for brands to thrive. As we enter 2024, the advertising landscape is poised for significant shifts, driven by evolving consumer preferences, technological advancements,...
What is Inclusive Marketing?
Embracing Diversity: The Power of Inclusive Marketing Diversity and inclusivity have become more than just buzzwords; they are the keys to unlocking a wider audience, fostering positive social change, and...
Why Branding Matters in 2022
What exactly is branding and do you really need it in 2022? The answer is yes--branding matters, now more than ever! Many people think that your logo is your brand,...
Christmas in July
Yes, I am talking about Christmas in July and how we need to get thinking and working on items that won’t launch until the end of the year! Let me...
Above the Fold & Website Design
What Does "Above the Fold" Mean? When something in the browser window is immediately visible to a user who lands on a web page it is considered above the fold....
Why You Need Google Analytics 4
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
StoryBrand Framework
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...
How to Choose a Branding Agency
A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...