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January 15, 2021

Why You Need a Brand Video

Strategize Now

You probably know by now that videos are a very effective form of marketing. The impact of video marketing skyrocketed in 2020. As far as 2021 goes, brand videos could be an amazing opportunity for growth. According to a Cisco forecast, in 2021, 82% of all consumer internet traffic will be video traffic. If you aren’t using brand videos, it’s the perfect time to step up your content marketing and increase brand awareness!

What exactly is a brand video? 

We can start by defining brand! As we discussed in our last blog Why Branding Matters in 2021, a brand is so much more than just a logo. A brand is everything about your business that can be experienced. From your client’s first discovery of your brand on social media, to the experience on your website, to the actual quality of service—all of these touchpoints add up to create your brand experience.

Brand videos enhance this experience and can include the company’s mission, vision, services, and products. Including these elements in your videos can be incredibly effective in engaging online audiences. Some of the best brand videos communicate stories in a compelling way and help audiences relate to your business. 

Who needs a brand video?

No matter what area of business you are in, research shows us that videos pay off. In a Wyzowl 2020 report, they found 80% of video marketers say video has directly helped increase sales. This is a marketing tool you don’t what to miss out on! A brand video will be beneficial to your company if you want to:

  • Increase brand awareness
  • Build relationships and trust with viewers
  • Explain complex ideas and services
  • Boost conversions and sales
  • Expand customer engagement

Common types of brand videos

Mark Robertson once said “Online video is the Swiss army knife of internet marketing. You can use video all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” We agree with Mark, videos can take many forms. Whether you run a small business or work for a large company, there are a number of ways to use branded videos to engage with your target audience and achieve specific business goals. Here is a rundown of the most common types of videos and examples from M Agency: 

Explainer – As listed above brand videos can be used to explain complex ideas and services. Explainer videos can covey a lot of information in a short video without your consumer having to burn many calories. This is a great way for companies to explain who they are and what they do.

Company Culture – Company culture videos can give people a sense of how the company operates. Company culture videos often show a little bit of what goes on behind the work. They are great for people to connect with the faces behind your brand and can give insight to potential employees. 

Testimonials – In marketing, reviews and testimonials have a lot of power. Testimonial videos include a review from a real customer or client. This can help build trust with potential customers.

Case Studies – A step beyond the testimonial video could be a case study video. A case study video outlines the success or effectiveness of a business and how they interact with customers. Case study videos can also help build trust by showing the results of your company.

Brand Story – Storytelling is a great way to connect with your audience on a deeper level that invokes feelings, thus leading to action. Brand story videos can be just as effective as explainer videos. However, instead of the focus being on a product and service, brand story videos focus on the company itself. This can include the history of your brand, the brand’s core values, and your brand’s why, what we like to call your “M.”

 

What’s Involved in brand video production? 

Depending on the company and type of video there can be a lot of moving pieces in video creation. The first step is to know your target audience. Knowing the demographic of your target audience helps you define your key messaging, takeaways, or call-to-action. After doing relevant research, the next stage is creative crafting. This is the production stage where storyboards, voiceover recordings, filming, music, and B-roll footage is gathered. With all these ingredients, the final step is adding all the elements together. This includes editing video clips, graphic creation, and finalizing music and sound.

If you are ready to bring your company to the next level with a strong brand video marketing strategy, talented videographers, and a team of professionals to guide you along the way, M Agency can help! Contact us today.