We live in a cell phone era, ever connected and constantly evolving. This mentality allows access to unlimited information at the click of a button. But that has major implications for those supplying the information. It’s a competitive platform and it’s all too easy to swipe right these days. The window of time to captivate the audience on the other end of a tiny cellular screen is impossibly small, 3 seconds of time to be exact. But all is not lost. With the right knowledge and tools, your site can effectively do it all – share information, leave an impression and ultimately grow a business. M Agency is here to offer these five key points to help you navigate your presence in the World Wide Web.
1. Lessen the load time
Find ways to minimize load time. If a page takes more than 3 seconds to load, you will lose more than half of the audience. Page load time along with responsive web design (our next point) are basic criteria in determining where your site will sit on a search engine. Be sure to update, yes the information, but also the website itself to ensure the quickest response time. As technology progresses and your site evolves and engages more readers, tune ups will be needed. Stay plugged in to your own site from an outside view as well to address any issues or delay immediately. One failed upload could mean a lost line of clientele.
2. Responsive websites beat “mobile version”
A successful site is one that can optimize its performance by recognizing the device being used. Is it a desktop or laptop? A tablet? A cell phone? Studies show that almost half of today’s web visits are being conducted over a mobile device. But that doesn’t mean there isn’t another half of requests coming from larger devices with a wider viewing capacity. Master them all in one execution with a responsive web design. A successful website will seem in-tune with contradicting colors and boxing that can be more evident in a confined space than might be on a full computer screen. When tables turn, that same site is intentional with white space and margins, and how things align when they are expanded. Responsive web design and marketing gurus have the ability to see from all angles. With these resources, your site will take device size into account and serve appropriate images and text. It will keep you on Google’s radar!
3. Designate a calling order
Once you’ve mastered a responsive web design, you’ll want to visualize the order of importance and impact. Configure the design intentionally across device sizes with strong layout, headlines, images and colors. If your page is fast to load, then the 3-second window to make an impression will be a reason for guests to stay and return. Follow the first glimpse of aesthetic design with calls to actions through content and visuals. Consider what your mobile users are looking for and improve their experience.
Take a moment to reflect on your M – your driving force. What is the intention of your business? Why is this person visiting your page? If you are a hospital, your reason for being is obvious, so a website would want to clearly provide contact information and easy-to-follow directions. If you are a small start-up business, the goal might be to define services offered but also to establish introductions and your presence in the community. For M Agency, as a marketing firm, we are proud that a good half of our site is dedicated to our clients, testimonials and examples of our work with the people that continue to fuel our “M”.
4. Don’t neglect older technology
Not every consumer is reaching out on the latest version of the iPhone. Keep those people in mind and while you’re exploring all the new web features and apps available, be sure not to override the most important information. Fancy moving text or a large video file on a home page can easily clog an old browser. That doesn’t mean to rule out trendy gadgets for your site but find the balance, be sure the main message is available and keep in mind possible restraints.
5. Think outside of the box while working inside of the box
Obviously being creative with minimal space is a must. Find clever ways of incorporating a logo, a mission statement, or a moving image. Sure you want the purpose of your business and time to be clear but then find a unique means of helping your website stand out in the sea of others. Think of interactive outlets. Give them a reason to remember you by engineering an effective work of art. Pinpoint your style. Give your logo and branding a theme that can flow through each page and give the site a cohesiveness that is desired of a mobile site.
It’s a wild world out there and the fittest survive and thrive. We want to see that success for you and your site. If you want a keen eye on your web presence and direct help from the inside, here are a few of websites that we have recently designed and launched: