Why You Need Google Analytics 4
Google Analytics is an extremely popular web analytics service provided by Google and used by roughly 55% of all websites on the internet, according to W3techs.com. This is probably why...
StoryBrand Framework
What is the most common brand mistake? Did you watch or read The Hunger Games? Both? Me too. Raise your hand if you walked away thinking how much you wanted...
Branding photography is worth a thousand words.
When we think about branding common elements come to mind: logos, colors, and typography. However, we don’t want to forget one of the most important visible elements of your brand,...
How to Choose a Branding Agency
A branding agency can help you transform your business and reach new markets and customers. But how do you choose the right one? As a small business, branding (or a...
What is Behavioral Science, and How Does it Relate to Marketing?
Let's talk about decisions. We make them daily. Some decisions are good, and others are pretty poor. Some are rational and others are so, so irrational. Have you ever stopped...
What Is StoryBrand and Why Does It Matter?
What in the world is StoryBrand? I'm glad you asked! Donald Miller created the StoryBrand framework because he realized something about human beings: Your brain is constantly trying to keep...
Maintaining your WordPress Website
There are a lot of advantages to choosing WordPress for your website. WordPress is a powerful content management system (CMS) that allows developers to build dynamic and flexible websites without...
Why You Need a Brand Video
You probably know by now that videos are a very effective form of marketing. The impact of video marketing skyrocketed in 2020. As far as 2021 goes, brand videos could...
Thinking of upgrading to the new Google Analytics? Here’s why you should wait.
In the latest version of Google Analytics 4, businesses will be able to get a better idea of user behavior and the customer journey, while spending less time trying to...