FREE LIVE WEBINAR | WEDNESDAY, MAY 6 | 11AM PST
Your Brand May Be Invisible at the Most Critical Decision Moment
WHAT YOU’LL LEARN
- Where AI is entering the customer journey
- A practical framework for blending AI and human strategy
- First moves for AI-era visibility
AI is already shaping how customers discover, evaluate, and choose.
If your brand isn’t showing up in those moments, you’re not in the decision set.
Join Debra Aho Williamson, leading media and advertising analyst, for a clear look at what’s changing and what to do.
Reserve Your Spot
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The Customer Journey Has Changed
AI has changed where customers make decisions. Most marketing teams are optimizing a journey they can no longer fully see.
Today: over 60% of consumers used AI to research purchases, this is up 51% from just 18 months ago.
The decision is no longer happening on your website or ads. It’s happening in AI-generated answers, invisible comparison layers, and algorithm-driven discovery before your customer ever finds you. Research suggests brands can only track 15–30% of the current customer journey.
That means most marketing teams are making budget decisions based on a fraction of reality and optimizing for signals that no longer tell the full story.
If your brand isn’t showing up in those moments, you’re not just losing visibility. You’re losing the sale before it starts.
Keynote: Debra Aho Williamson
Leading media and advertising analyst
As Seen On
Debra Aho Williamson is one of the most trusted voices in marketing and AI research. As a long-tenured analyst at eMarketer (the benchmark data source marketing leaders worldwide rely on), she built a reputation for the kind of insight that is, as one former eMarketer president put it, “cool-headed, insightful, and actionable.”
Her work has been featured thousands of times in the media including The Wall Street Journal, Reuters, CNBC, BBC, and The Guardian, with 45 television appearances. She has spoken at the Association of National Advertisers, ShopTalk, VidCon, and the stages where serious marketing leaders go to stay ahead of the curve.
Ready To See The Full Picture?
Join us live on May 6th for 60 minutes of clear, practical insight on what AI is doing to the customer journey and how to make sure your brand is visible where it counts.
Can’t make it live? Register anyway and we’ll send you the recap!
Presented By M Agency
Meet Your Hosts
Award-Winning Marketing Agency
M Agency understands where AI actually performs versus where human strategy is irreplaceable and we’re strategically leaning into both.
Bobbie Bailey and Matt Hirsch are the partners behind M Agency — a full-service marketing agency that has been built on continuous evolution over 16 years across branding, website design and development, and marketing campaigns. They’ve watched the industry shift through every major technology cycle, and their position has never changed: the only way forward is to adapt, and the brands that survive are the ones with the strategic clarity to know what to embrace and what to protect.
M Agency has worked with more than 156 organizations, ranging from local mission-driven nonprofits such as Evergreen Council on Problem Gambling and Humane Society for Tacoma & Pierce County to nationally recognized brands like Alaska Airlines, global beer importer Merchant du Vin, and molecular diagnostics leader, Bruker Corporation.
In this panel, Bobbie and Matt will take Debra’s industry-level analysis and bring it to the ground level. Join them to learn where they’re integrating AI, where they’re drawing the line, and what a practical, human-led AI marketing strategy looks like in the real world.