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Tacoma Web Design

When you’re ready for a new website, you have many things to consider. There is a lot at stake. It’s a big investment. You want to get it right.

At M Agency, we understand how important your online presence is to your business and potential customers. We are a full-service marketing agency that takes the time to learn about your business, your customers, and what you want to achieve with your custom website. Because we offer the full spectrum of marketing services, we look at your entire marketing strategy to ensure your new website can anchor every aspect of your digital marketing.

UX Research & Strategy

We’re going to tell you a secret: If you build it they will come is not an effective digital strategy. That’s why we start all of our website builds with user experience research and strategy because this is how we understand what your customers want and how we can make their experience simple and easy.

We gather data about your audience and your website through qualitative and quantitative research. From there, we create a strategy, or a road map, for the user experience.

User Journey

They say life is a journey, but actually it’s a series of many, many journeys that we take every day. When you close a sale on your website, that’s the end of one customer journey. But how did that happen? How did that customer arrive at your website? Why did they select you over a competitor?

We use user journey mapping to answer these questions. We define all aspects of the thought process and the person who is likely to be visiting your website, anticipate their experience and needs, and map out how we can create the best possible journey for them that ends in a sale for you.

We use seven steps to create our user journey:

  • User Persona
  • Scenario and User Expectations
  • Journey Phases
  • Touchpoints
  • Actions, Motivations, Emotions
  • Sketch of the Journey
  • Opportunities

Information Architecture

If content is king, then information architecture is the castle. How we organize the content is arguably one of the most important aspects of user experience design. We literally have seconds to catch and hold the attention of customers before they leave and look for information elsewhere. If content isn’t organized in a way that makes sense or isn’t easy to access, we risk losing sales.

At M Agency, we consider three key elements: The user, the context and the content. We apply strategy and research to information architecture to ensure that when a customer arrives at your site, they can quickly and easily complete the task they came for.

Interface Design

User Interface design is the part of the user experience process that the world will see. It’s how we take all of the components, infuse your brand, and create the platform where your customers will interact with you.

Our UX designers consider all the aspects of the end-user’s experience, from how they will arrive at your website, to how they will complete the task that we want them to, whether that’s a purchase or scheduling a consultation. We apply visual design to information architecture and create an experience that delights your customers.

FAQs

What does a website design company do?

There are a lot of tools out there that allow you to build your own website. However, there is much more to an effective website design than using a website builder and publishing it. There are many considerations, like user experience design, search engine optimization, functionality, efficiency and more. When you hire a digital marketing agency or web design firm, you get all the expertise you need to make sure your new website supports your business, brings you leads and closes sales for you.

Being a full service agency means we can help design, and build your site. With our website development projects we’ll typically use a CMS (content management system) like WordPress to help companies manage their sites easier. Most of our e-commerce websites use platforms like Shopify for the same reason.

What are some of the benefits of web design?

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What are some web design services offered by M Agency?

Work with M. Take action with your website.