When you’re ready for a new website, you have many things to consider. There is a lot at stake. It’s a big investment. You want to get it right.
At M Agency, we understand how important your online presence is to your business and potential customers. We are a full-service marketing agency that takes the time to learn about your business, your customers, and what you want to achieve with your custom website. Because we offer the full spectrum of marketing services, we look at your entire marketing strategy to ensure your new website can anchor every aspect of your digital marketing.
Keeping your customer’s experience simple and easy is top of mind when it comes to UX. Through user experience research and strategy, we gain a thorough understanding of what your customers want so we can create something they’ll love.
We gather data about your audience and website through qualitative and quantitative research. From there, we create a strategy, or a road map, for the user experience.
When you close a sale on your website, that’s the end of only one customer journey. But what led to that sale? How did that customer arrive at your website? And why did they select you over a competitor?
All of those questions can be answered via M’s user journey mapping. This map is exactly what it sounds like–a visual path visitors take through your site as they search for the information they need.
Here, we define all aspects of the thought process and the person who is likely to be visiting your website, anticipate their experience and needs, and map out how we can create the best possible journey for them that ends in a sale for you.
If content is king, then information architecture is the castle. How we organize the content is arguably one of the most important aspects of user experience design. We have seconds to catch and hold the attention of customers before they leave and look for information elsewhere. If content isn’t organized in a way that makes sense or isn’t easy to access, we risk losing sales.
At M Agency, we consider three key elements: The user, the context, and the content. We apply strategy and research to information architecture to ensure that when a customer arrives at your site, they can quickly and easily complete the task they came for.
User interface design is the part of the user experience process that the world will see. It’s how we take all of the components, infuse your brand, and create the platform where your customers will interact with you.
Our UX designers consider all the aspects of the end-user’s experience, from how they will arrive at your website, to how they will complete the task that we want them to, whether that’s a purchase or scheduling a consultation. We apply visual design to information architecture and create an experience that delights your customers.
There are a lot of tools out there that allow you to build your own website. However, there is much more to an effective website design than using a website builder and publishing it. There are many considerations, like user experience design, search engine optimization, functionality, efficiency, and more. When you hire a digital marketing agency or web design firm, you get all the expertise you need to ensure your new website supports your business, brings you leads, and closes sales for you.
Being a full service agency means we can help design and build your site. With our website development projects, we’ll typically use a CMS (content management system) like WordPress to help companies manage their sites easier. Most of our e-commerce websites use platforms like Shopify for the same reason.
