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Tacoma Branding Agency

Harness the power of your story. Build a brand with purpose.

You have a story to tell, but if you can’t effectively communicate it to your audience, the results will fall flat. At M, we start with your “why” to create a powerful vision and brand story. When your story is told consistently and meaningfully across all channels, the end-user has a heightened emotional experience that leads to what you ultimately want – their “buy in.” And when they buy into you, the possibilities are endless.

Start With a Brand Strategy

A Brand Strategy is the foundation of your brand. The building blocks. The DNA or code that lays the groundwork for your vision, voice, and vibe. It’s an actionable plan to position your company in front of your audience and ahead of your competition. At M, we take a holistic approach by identifying the purpose that drives your company – your “why.” From there, we uncover your potential customers needs and desires and use creative solutions to deliver brand consistency across all touchpoints.

M’s Brand Strategy includes:

  • Purpose, Vision and Values
  • Market Research
  • Audience Research
  • Customer Personas
  • Moodboard and Visual Concepts

Uncover Your Brand Identity

Your brand identity is the heart and soul of who your company is. Once you get to the heart of who you are, you’ll leave a unique fingerprint on every element your audience comes in contact with. The distinguishable visual and messaging elements and its recognition by your audience is how your brand is identified. The purpose of a brand identity is to articulate what your business does, what it’s about, and why it’s different.

M intentionally combines visual concepts with the purpose uncovered in the brand strategy to reinforce your position and cohesively communicate your story internally and externally.

M’s brand identity includes:

  • Key Messaging
  • Logo Design and Mark
  • Typography
  • Brand Photography
  • Color Palette

Stand Out With Brand Messaging That Sticks

What does your brand want to say? How do you want to say it? What’s already being said in the marketplace? Your brand message answers these questions with clear messaging rooted in a compelling brand story your audience can relate to. But creating an inspiring brand story and communicating it cohesively across a multitude of mediums isn’t easy.

M helps brands consolidate the messaging into one unified voice, personality and story to make it feel authentic, engaging and user-friendly for your audience.

Services we offer:

  • Key Messaging
  • StoryBrand Framework
  • StoryBrand Script
  • Positioning Statement
  • Content Marketing
  • Graphic Design
  • Social Media
  • Blog Posts

Stay Consistent With a Brand Guidebook

The Brand Guidebook is a comprehensive document containing all of the design, print, written and hybrid elements that make up a brand. It’s a central source of established standards, values, style, and supportive files intended for organizations to reference for brand consistency.

Once we’ve created your brand, M develops a guidebook where all of your brand elements can live in a one-stop doc, easily accessible to your team.

M’s Brand Guidebook includes:

  • Marketing Strategy
  • Positioning Statement
  • Marketing Campaign Strategy
  • Key Messaging or Tagline
  • StoryBrand Framework + Brandscript
  • Typography
  • Logo Design and Mark
  • Imagery
  • Photography
  • Application

Expand Your Brand With Environmental Design

With a solid brand direction and identity you can transform physical spaces into experiences with environmental design. This type of design extends your brand into places where your audience frequently visits, giving you multiple opportunities to form deeper connections with them.

As a full-service creative agency in Tacoma, M has the experience and knowledge to design everything from signage to displays and even murals. This allows us to create high impact touchpoints and meaningful experiences.

Environmental Design services we offer:

  • Graphic Design
  • Print Collateral and Management
  • Photography
  • Video Production
  • Material Selection

FAQs

What is a brand identity?

Your brand identity is the essence of your brand. It’s your heart, your “special sauce,” your fingerprint inked on a map. Technically, it’s the combination of unique personality traits, language, colors, typography and story that makes you relatable to your audience. A clearly communicated brand identity is what makes you different and how you’ll continue to create loyal customers who align with your mission and buy into your story.

What is the process of building a brand identity?

What is a branding agency?

What does a branding agency do?

What branding services does M Agency offer in Tacoma?

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