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Author: matt

What is Behavioral Science, and How Does it Relate to Marketing?

Let's talk about decisions. We make them daily. Some decisions are good, and others are pretty poor. Some are rational and others are so, so irrational. Have you ever stopped...

Thinking of upgrading to the new Google Analytics? Here’s why you should wait.

In the latest version of Google Analytics 4, businesses will be able to get a better idea of user behavior and the customer journey, while spending less time trying to...