IN THIS EPISODE…
Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn’t cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentically reflects your brand and resonates with consumers?
In this week’s Matters of Creative episode, Jenny Ridenour chats with Kelsey Chance, the Founder of Good Chance Creative, about crafting engaging and authentic social media content. Kelsey delves into creating a resonant online brand image, how to showcase your products and services effectively, and AI’s dangers in content creation.
Master content creator Kelsey Chance believes that all creative content should incorporate a human touch. This often involves collaborating with professional photographers for on-location photo shoots and combining photography with social media strategies for authentic storytelling and product representation. You can also showcase behind-the-scenes photo shoot content for a genuine, lifestyle-centered social media strategy. Staying on top of the social media landscape by maintaining an active presence and leveraging social trends allows you to build lasting trust with your audience.
To get more inspiration for your next social media campaign, don’t miss this episode!
ABOUT OUR GUEST:
Kelsey Chance is the Founder of Good Chance Creative, and her journey began with her dog’s Instagram account going viral, sparking her passion for social media and photography. What started as a side hustle evolved into managing social media for Kroger and now has led to Good Chance Creative.
Good Chance Creative specializes in creating scroll-stopping, human-centric brand content for clients like Domaine Serene, Rustic Bakery, and Sinegal Estate. From photoshoots to influencer campaigns, Kelsey and her talented team excel at crafting compelling narratives that resonate in today’s digital landscape.
Learn more about Kelsey:
https://www.linkedin.com/in/kelsey-chance/
https://www.instagram.com/kelseychance/
https://www.goodchancecreative.com/
https://www.instagram.com/goodchancecreative
Here’s a Glimpse of what you’ll learn:
- [2:41] How Kelsey Chance launched and grew Good Chance Creative
- [6:04] Where companies should begin with their brand photography and social media strategies
- [8:31] Merging customized imagery and social content to elevate visual marketing
- [14:54] What does it mean to be a human-centric company?
- [17:09] The role of data and analytics in social media strategies
- [21:52] How Good Chance Creative stays informed of social media trends
- [26:01] Key considerations for leveraging AI in content creation
RESOURCES MENTIONED IN THIS EPISODE:
- M Agency Website | Instagram
- Kelsey Chance on LinkedIn | Instagram
- Good Chance Creative: Website | Instagram
Quotable Moments:
- “Everything is content, and sometimes I just can’t help myself in adding a human touch to every image.”
- “Having trust from your clients to jump on trends fast is crucial in today’s rapidly shifting social media landscape.”
- “People are after lifestyle and authenticity on social media now more than ever.”
- “AI in content creation? I would steer clear of it for now unless you want your models missing fingers or teeth!”
- “Your marketing strategy should dictate your content creation, whether that’s data-driven or not.”
Action Steps:
- Identify your marketing goals before planning visual content: This ensures imagery and social media strategy are effectively aligned with business objectives.
- Incorporate lifestyle elements in brand photography: This adds relatability and context, driving consumer engagement.
- Leverage AI for content inspiration but maintain authenticity in visual materials: This authenticity fosters deeper connections with audiences.
- Adopt nimbleness in content strategy to capitalize on emerging trends quickly: This flexibility fosters relevance and audience interest in a rapidly evolving digital landscape.
- Embrace organic content and behind-the-scenes looks to humanize your brand: Real moments resonate and strengthen the trust factor with your audience.
SPONSOR FOR THIS EPISODE…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.