Owning Your Story: Branding for Women | Natalie Sinisgalli-Kettavong @ Embolden Your Brand

IN THIS EPISODE…

Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact?

In this episode of Matters of Creative, Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Specialist at Embolden Your Brand, joins Jenny Ridenour to discuss personal storytelling in branding. Natalie explains how women can step into their power, how she balances multiple roles, and Embolden Your Brand’s expansion into accessible branding resources.

Authenticity and consistency in messaging are crucial for building a strong brand. Natalie Sinisgalli-Kettavong maintains that branding goes beyond a logo; it’s about storytelling and showing up with confidence. She advises women to take ownership of their stories by identifying key moments that led them to where they are today and translating those experiences into a brand narrative that resonates with their audience. Social media and digital marketing provide powerful tools for sharing these stories, but many women hesitate due to imposter syndrome. By overcoming self-doubt and aligning their branding efforts with their deeper purpose, they can build confidence and credibility in their industries.

Listen now for tips on branding, confidence, and business growth.

ABOUT OUR GUEST:

Natalie Sinisgalli-Kettavong is the Founder and Strategic Brand Specialist at Embolden Your Brand, a full-service branding and marketing agency. She merged Embolden with her photography studio, NSP Studio, to help women create visual brand stories. As an international award-winning photographer, Natalie has photographed celebrities such as Michael Douglas, Michael Keaton, Julia Roberts, and Jodie Foster.

Learn more about Natalie:

https://www.linkedin.com/in/nataliesinisgalli/

https://www.emboldenyourbrand.com/

HERE’S A GLIMPSE OF WHAT YOU’LL LEARN:

[01:48] Natalie Sinisgalli-Kettavong’s journey from imaging science to photography and entrepreneurship
[08:54] The meaning behind “stepping into your power”
[13:05] Natalie talks about women rejecting their personal brands and narratives
[16:20] How women can apply storytelling to their branding through visuals and messaging
[24:57] Best practices for using AI in branding and marketing
[29:21] Overcoming imposter syndrome and silencing self-doubt
[34:25] How Natalie balances multiple roles as an entrepreneur, strategist, and mother
[41:27] What’s next for Embolden Your Brand?

RESOURCES MENTIONED IN THIS EPISODE:

Quotable Moments:

“‘Stepping into your power’ means owning your story, taking up space in your own life, and claiming your narrative with confidence.”
“Women resist being photographed as if I’m pointing a weapon at them, but the truth is, visibility isn’t vanity — it’s power.”
“Your story is your superpower. There is someone out there who can benefit from hearing it, and only you can tell it the way it needs to be heard.”
“Authenticity isn’t a marketing trend; it’s the currency of connection. People want to do business with real humans, not polished perfection.”
“Women are already under-resourced. The last thing we need is to be the ones standing in our own way.”

Action Steps:

Own and share your personal story to build a powerful brand: Your experiences and journey make your brand unique. Embracing and communicating your story with confidence helps you connect with your audience and establish credibility.
Prioritize authenticity over perfection in your branding and marketing: People resonate with real, relatable content, not overly polished perfection. Show up as your true self, share your values, and let your personality shine in your messaging.
Leverage AI tools to enhance efficiency and productivity in your business: AI-powered solutions can streamline content creation, automate workflows, and support decision-making, allowing you to focus on high-impact tasks and growth.
Implement time blocking to maximize focus and efficiency: Structuring your schedule with designated time blocks for specific tasks helps prevent distractions, ensures progress on key priorities, and reduces decision fatigue.
Surround yourself with a supportive network to combat imposter syndrome: Seek out like-minded professionals and mentors who can provide encouragement, perspective, and accountability. Having a trusted inner circle can help you stay motivated and push past self-doubt.

SPONSOR FOR THIS EPISODE…

This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.

We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.

Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.

If you’re ready to take action with your marketing, visit https://whatisyourm.com/.

February 11, 2025