Home Services Marketing Agency

Don’t get lost in a crowded marketplace

From HVAC and appliance repair to plumbing and more, we specialize in helping home service companies drive brand awareness and attract a steady stream of high-quality leads.

As a full-service marketing agency for home improvement contractors, we can manage all aspects of your marketing or handle specific elements you might not have time for.

Getting all marketing services from one agency means you can rest easy knowing that your website developer, designer, content manager and SEO specialist are all on the same page. You also get the simplicity of billing and communication that comes from working with a home services creative agency.


In the home improvement sector, where visibility and reputation are key, your brand identity is crucial for building trust and making a positive impression. We approach branding through a meticulous process to understand your audiences and develop elements that deeply resonate with them.

At M Agency, we believe that establishing a strong brand is one of the most important aspects of your marketing strategy, paving the way for long-term success both online and offline. By establishing your image, identity, and tone and defining your purpose and vision, you can build better relationships with your prospects and customers.

As a creative full-service agency, our team of story-driven specialists build your brand through:

  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • Brand Guidebook
  • Environmental Design

Website Design

We create beautiful, user-friendly, contemporary websites that resonate with your potential clients and talent. Our web designs are user-focused and based on research into what appeals to key decision-makers in residential households and businesses seeking your services. When combined with our SEO strategy, your website will become a powerful tool for generating leads and attracting top talent.

With the right website design, you can encourage conversions and minimize your bounce rate.

Some of our web design services include:

  • UX Research & Strategy
  • User Journey Building
  • Information Architecture
  • Interface Design

Website Development

You can bring tons of leads to your website, but if it’s underperforming or dishing out a poor user experience, you’ll lose those leads and waste marketing spend. Today and tomorrow’s home services customers demand mobile-friendly, responsive, engaging, and problem-solving websites. They want to understand, in mere seconds, what your company does, what sets you apart, and how your services will help them accomplish their goals or solve a problem.

The web development specialists at M have transformed dozens of leading home services companies into professional-looking, high-performing, easy-to-navigate sites, ready to take on potential clients and competitors alike.

M’s web development capabilities include:

  • WordPress Websites
  • Shopify Websites
  • Website Maintenance
  • Website Analytics

Marketing Strategy

To truly thrive in the competitive home services marketplace your business needs strategies based on in-depth research, a deep understanding of your market, and fresh creative ideas. To capture high-quality leads, home service businesses require bespoke strategies, rooted deeply in research and a profound understanding of their unique business dynamics. At M, we don’t offer generic solutions. We delve into your specific needs and challenges to develop a customized marketing plan using the latest tools and strategies designed to capture high-quality leads.

Initially, we identify your objectives, be it attracting new talent, generating leads, or a blend of both. Following this, we devise a robust strategy designed to achieve your specific goals. Sometimes this looks like multiple marketing strategies depending on your objectives, whether it’s to help your online marketing reach more potential customers or build brand awareness across your social media.

We then test all of our marketing efforts and report to you so you know exactly what’s working and what’s not for your business. This data-driven approach helps us understand what your customers want and tailor our efforts.

M’s strategy includes:

  • Market Research
  • Audience Research
  • Competitive Analysis
  • Customer Personas
  • Moodboards and Visual Concepts

Digital Marketing

In a fiercely competitive market, home services digital marketing can help level the playing field. Its main purpose is to increase your online visibility and footprint. By employing effective digital marketing tactics you can improve your chances of ranking in search engines, leading more potential customers to your website.

Targeted digital advertising is another advantage that helps you reach your ideal customer base, increasing lead quality and conversion rates. Digital marketing strategies also allow for personalized customer engagement, leading to better satisfaction and loyalty in the long-run.

Our processes ensure your online marketing is competing for new customers within your service area.

Our digital marketing services include:

  • Email marketing
  • Marketing campaigns
  • SEO
  • Social media marketing
  • PPC


“ Plumber near me.” Google searches for home services are growing with a reported 350 times as many searches, including keywords “near me” and “local.” Homeowners are using local search engines like Google, Bing, and Yahoo to find home services in their area.

When they do this, ads, sponsored links and organic search results will pop up forcing them to make a decision. They normally base their decision on a company’s online reputation via testimonials and reviews, local proximity, services offered, and something most don’t consider – effective SEO.

Search engine optimization helps make it easy for potential customers or talent to find and do business with you. But since most people won’t dare touch the third or fourth pages of Google, the coveted first pages are highly sought after.

Our SEO experts put a lot of thought and planning into your SEO strategy through keyword research, website optimization and content marketing across all of your digital platforms. This helps us ensure your sites are optimized for the service areas you cover and use your services as keywords to catch any would-be customer searches.

For example, “Tacoma plumbing” or “Gig Harbor area air conditioning repair companies.”

This is called local SEO and is especially powerful for home services companies. This strategy identifies the exact keyword phrases searched in your location and optimizes them to gain greater visibility and traction in search results for your area.

Content Marketing

Your website must have a home services content strategy with quality and engaging content tailored to the target audiences. Once potential new customers arrive on your website, content tells your brand’s story with information that educates about your services and establishes you as a trusted authority in the home services industry. This can include blog posts, long-form articles, videos, and infographics.

Our content marketing includes SEO elements like keyword research and internal linking to enhance your online presence.


When leads aren’t coming in as hot or you want to fill gaps in your current organic search strategy, paid search efforts are a great home services marketing strategy. Pay-per-click advertising places you at the top of the page, even before the organic results.

In addition to SEO strategy, Pay-per-click (PPC) advertising is another powerful tool for driving targeted traffic to your website. By placing ads on search engines and relevant sites, we target specific demographic locations and interests to maximize lead generation. Our PPC advertising strategies complement your SEO efforts, ensuring your ads appear prominently and attract high-quality leads.


How long does it take to see results from digital marketing for a home improvement company?

The timeline for seeing results from digital marketing varies based on factors like market competition, strategy effectiveness, and your online presence. Typically, it takes a few months to notice significant improvements in search engine rankings and lead generation.

Why choose M Agency for home services marketing?

Do you have any case studies for home service marketing projects?

Work with M. Take action with your marketing.