IN THIS EPISODE…
Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling stories that resonate with their audiences and foster long-term connections?
In today’s episode of Matters of Creative, Bobbie Bailey and Ayanna Pasha interview Quincy Henry, Co-founder and CEO of Campfire Coffee, about his journey from marketing professional and musician to coffee entrepreneur. Quincy shares how he identified gaps in the coffee industry, the role of storytelling in brand building, and the importance of creating outdoor access for underrepresented communities.
Business owner and marketer Quincy Henry integrates branding, storytelling, and community engagement to shape his company’s identity. He emphasizes the value of authenticity in marketing and explains that small businesses can differentiate themselves in competitive industries through intentional messaging and branding control. By fostering connections through social media, partnerships, and grassroots initiatives, companies can build lasting relationships with their audience while staying true to their mission.
Tune in now for insights on branding, storytelling, and entrepreneurship.
ABOUT OUR GUEST:
Quincy Henry is the Co-founder and CEO of Campfire Coffee, which provides coffee roasted over a campfire. Through the company’s nonprofit arm, the Campfire Explorers Club, he eliminates barriers to outdoor activities by providing gear rentals and educational programs to underrepresented communities. Before his current ventures, Quincy was a Grammy Award nominee twice.
Learn more about Quincy:
https://www.linkedin.com/in/quincyhenry/
https://www.welovecampfire.com/
HERE’S A GLIMPSE OF WHAT YOU’LL LEARN:
- [2:32] Quincy Henry shares the origin story of Campfire Coffee
- [4:32] How Quincy’s background in psychology and marketing helped him identify gaps in the coffee industry
- [6:37] The mission behind Campfire Coffee
- [11:53] Quincy’s approach to branding and storytelling for Campfire Coffee
- [16:43] How authentic storytelling on LinkedIn builds brand loyalty
- [21:03] Quincy talks about leveraging his psychology background to lead and engage his team
- [26:10] The tough questions entrepreneurs should ask themselves
- [31:19] Which marketing channels have been most effective for Campfire Coffee?
- [42:12] Quincy’s vision for Campfire Coffee’s future collaborations with major brands
RESOURCES MENTIONED IN THIS EPISODE:
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- Quincy Henry on LinkedIn
- Campfire Coffee: Website | Instagram | LinkedIn
- Campfire Explorers Club
Quotable Moments:
- “We didn’t start Campfire Coffee out of passion for roasting; we started it because we needed work.”
- “If you don’t control your brand’s story, someone else will — and they might get it wrong.”
- “Marketing is just psychology for capitalists. It’s about understanding people and how they make decisions.”
- “The outdoors isn’t just for one type of person; we’re here to make it accessible for everyone.”
- “Success isn’t about having 100 coffee shops; it’s about owning 100 campgrounds where people can truly connect.”
Action Steps:
- Craft a compelling brand story: Clearly defining your brand’s narrative ensures customers authentically connect with your mission and values.
- Engage with your audience through storytelling: Sharing real experiences on social media and other platforms builds deeper trust and emotional connection with customers.
- Identify and fill market gaps: Analyzing industry trends and unmet needs allows small businesses to stand out and offer unique value.
- Build community-driven initiatives: Creating programs that align with your mission fosters loyalty and transforms customers into long-term advocates for your brand.
- Prioritize adaptability in business growth: Staying flexible and open to change helps businesses navigate challenges while remaining true to their core purpose.
SPONSOR FOR THIS EPISODE…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.