Unlocking Systems in Digital Marketing

IN THIS EPISODE…

If your marketing campaigns aren’t sustainable long-term, it may be because you’re launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create and execute sustainable marketing systems for your business?

In this week’s episode of Matters of Creative, Matt Hirsch sits down with Jeff Sauer, the Founder of Data Driven U, to discuss how marketing systems can prepare businesses for the future. Jeff talks about the future of AI and its ramifications for marketing systems, his approach to organizing digital workflows, and how to balance marketing team tasks.

While custom marketing projects may seem effective, they’re more likely to fail since they’re one-time campaigns. Conversely, marketing systems offer predictable and measurable campaign results through repeatable, proven methods. Yet data-driven marketer Jeff Sauer says not to rely on standard operating procedures to develop and execute these systems. These processes are rarely updated, and marketing systems must evolve with current trends. Instead, he recommends creating templates and documents with universal marketing tactics. To ensure sustainability for each campaign, you should implement cross-channel strategies and consistent messaging.

Tune in for more on how you can apply marketing systems today.

ABOUT OUR GUEST:

Jeff Sauer is the Founder of Data Driven U, which provides online training programs for data-driven marketing. He is also the Co-founder of ProfitSchool, which helps small teams improve their offers, products, and systems through a proprietary framework. Jeff’s online training programs have helped over 50,000 students master PPC marketing, data analytics, and agency development. Having worked in digital marketing and web analytics since 2005, he became one of the first people to Beta test Google Analytics. As an Inc. 5000 Hall of Fame agency owner, Jeff grew his agency from six to seven figures before selling it.

Learn more about Jeff:

https://www.linkedin.com/in/jeffsauer/

https://datadrivenu.com/

Here’s a Glimpse of what you’ll learn:

[2:13] Jeff Sauer’s journey into digital marketing and his transformation into a data-driven marketer
[7:33] The difference between one-off campaigns and marketing systems
[10:47] Should you implement SOPs for marketing systems?
[15:28] How to apply marketing systems to campaign projects
[19:05] Why your marketing campaign may not be sustainable and how to promote campaign sustainability
[25:37] AI’s potential to improve marketing systems
[32:44] Tips for creating marketing systems

RESOURCES MENTIONED IN THIS EPISODE:

Quotable Moments:

“The more complex it is, the harder it’s going to be.”
“The reason why custom projects are way riskier than proven is because they’re not proven.”
“Slow and steady is not only sustainable but also allows for iterative improvements.”
“Instead of expanding your team, you can expand your toolset.”

Action Steps:

Shift your focus from high-risk, one-off campaigns to developing a systematic, data-driven marketing approach: This method increases marketing strategies’ predictability and reliability, as opposed to sporadic campaigns that may not always yield consistent results.
Document and refine marketing processes in a living, dynamic template: Continuous improvement of the template based on project outcomes ensures that marketing strategies remain effective and up-to-date with industry changes.
Leverage AI tools for tactical tasks like content creation and data analysis: AI can boost efficiency by automating repetitive tasks, allowing marketing teams to focus on strategic planning and creative aspects.
Centralize workflow communication to streamline project management and avoid confusion: Having a single source of communication reduces overhead and keeps all team members on the same page, enhancing productivity.
Train all team members to contribute to the evolution of marketing systems: Empowering every team member to understand and improve the system fosters a collaborative environment and sustains marketing effectiveness over time.

SPONSOR FOR THIS EPISODE…

This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.

We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.

Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.

If you’re ready to take action with your marketing, visit https://whatisyourm.com/.

September 2, 2024