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User Experience

User Experience

Overview

Too many businesses think of their website as a box to check. Email address ✔️, business cards ✔️, website ✔️. At M Agency, we believe that your website is so much more than something to check off your to-do list. It’s a representation of your brand, it’s a trust-building tool, it’s a revenue generator and, in a world where so much business is done online, it’s your storefront. 

That’s why we approach building websites a little differently. We don’t just apply your brand to a wireframe and call it a day. Instead, we approach your website as a user experience. At M, we define user experience as a person’s emotions and attitudes about using a particular product, system, or service. We apply research, strategy, organization, and design to create an experience that delights your customers and keeps them coming back for more.

UX Research & Strategy

We’re going to tell you a secret: If you build it they will come is not an effective digital strategy. That’s why we start all of our website builds with user experience research and strategy because this is how we understand what your customers want and how we can make their experience simple and easy. 

We gather data about your audience and your website through qualitative and quantitative research. From there, we create a strategy, or a road map, for the user experience. 

Read more about how we approach UX research and strategy and see some of our work.

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User Journey

They say life is a journey, but actually it’s a series of many, many journeys that we take every day. When you close a sale on your website, that’s the end of one customer journey. But how did that happen? How did that customer arrive at your website? Why did they select you over a competitor? 

We use user journey mapping to answer these questions. We define all aspects of the thought process and the person who is likely to be visiting your website, anticipate their experience and needs, and map out how we can create the best possible journey for them that ends in a sale for you.

We use seven steps to create our user journey:

  • User Persona 
  • Scenario and User Expectations 
  • Journey Phases 
  • Touchpoints 
  • Actions, Motivations, Emotions 
  • Sketch of the Journey 
  • Opportunities

Read more about user journeys and see some of our work.

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Information Architecture

If content is king, then information architecture is the castle. How we organize the content is arguably one of the most important aspects of user experience design. We literally have seconds to catch and hold the attention of customers before they leave and look for information elsewhere. If content isn’t organized in a way that makes sense or isn’t easy to access, we risk losing sales.

At M Agency, we consider three key elements: The user, the context and the content. We apply strategy and research to information architecture to ensure that when a customer arrives at your site, they can quickly and easily complete the task they came for. 

Read more about information architecture and see some of our work.

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Interface Design

User Interface design is the part of the user experience process that the world will see. It’s how we take all of the components, infuse your brand, and create the platform where your customers will interact with you.

Our UX designers consider all the aspects of the end-user’s experience, from how they will arrive at your website, to how they will complete the task that we want them to, whether that’s a purchase or scheduling a consultation. We apply visual design to information architecture and create an experience that delights your customers.

Read more about how we approach interface design, and see some of our work.

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