IN THIS EPISODE…
What distinguishes the marketing industry’s leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency’s purpose and influence its clients can be the determining factor between success and failure.
As the visionary trio behind M Agency, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch take a unique approach to branding, web development, and marketing by analyzing their clients’ missions and cementing the company’s core values. With a team of both visionaries and integrators, M Agency stands out in a competitive market by prioritizing growth, discipline, and collaboration. Bobbie, Jenny, and Matt maintain that your core values should influence your creative and marketing strategies and encompass everything from company culture to client relationships.
Join Bobbie Bailey, Jenny Ridenour, and Matt Hirsch in this episode of Matters of Creative as Chad Franzen of Rise25 interviews them about the components of M Agency’s success. Together, they talk about the company’s culture creation process, core values, and growth.
ABOUT OUR GUESTS:
Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.
Learn more about Bobbie:
https://www.linkedin.com/in/bobbiebailey/
Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow a seven-figure business and then sold it to continue her creative journey.
Learn more about Jenny:
https://www.linkedin.com/in/jenny-ridenour/
Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company’s digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.
Here’s a glimpse of what you’ll learn:
- [0:37] How M Agency differentiates itself from the competition through a why-obsessed approach
- [2:20] M Agency’s culture creation process and the company’s growth
- [5:10] What is a full-service agency?
- [10:41] Why core values are instrumental in maintaining a consistent agency culture
- [18:26] The importance of the user experience in marketing and branding
- [20:02] How M Agency’s core values enhance the company’s work environment
Resources mentioned in this episode:
- Bobbie Bailey on LinkedIn
- Jenny Ridenour on LinkedIn
- M Agency Website | Instagram
- Chad Franzen on LinkedIn
- Rise25
Quotable Moments:
- “Understanding the essence of your brand creates strategies that resonate and inspire.”
- “Our why-obsessed approach allows us to create meaningful marketing that truly connects.”
- “Cultivating relationships that drive growth is a central part of our culture at M Agency.”
- “Every decision at M Agency is filtered through our core values to ensure it contributes to our environment.”
- “Intentional collaboration has been essential to maintaining our agency’s creativity and satisfaction.”
Action Steps:
- Define your brand’s core values to establish a strong foundation for all your marketing efforts: This ensures every aspect of your brand aligns with these values, creating consistency and trust.
- Embrace curiosity and ongoing learning within your team culture: A learning mindset promotes innovation and adaptability, which are crucial for staying relevant in a dynamic market.
- Implement an in-depth research phase before crafting your brand strategy: Understanding your brand’s “why” can lead to more personalized and effective campaigns.
- Ensure your branding elements are consistent across all platforms: Consistency aids in brand recognition and fosters a seamless user experience.
- Choose a digital platform tailored to your specific business goals: Selecting the right content management system can enhance functionality and user engagement with your brand.
Sponsor for this episode…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.