Services
- Brand Strategy
- Graphic Design
- Copywriting
- Website Design
- Website Development
The Story
Sage Builders is a woman-owned residential construction company based in Washington.
Behind the brand is a reputable South Sound businesswoman who’s spent two decades leading a legendary commercial construction company. When she decided to pivot to the residential sector, she wanted a brand and website that reflected her expertise and made homeowners feel like they were in safe (and sage) hands while staying within budget.
The Strategy Behind Sage
While Sage Builders was rich in experience, they lacked an online presence to showcase their values, services, and tailored approach to residential remodeling.
Our first step was sitting down with Tammy to dig into her vision. She wanted Sage Builders to feel timeless yet modern, grounded yet approachable. Her love for the Pacific Northwest and the beauty of natural wood inspired everything from the logo’s wood-grain texture to the calming sage-green palette.
From there, we dove into the residential construction world and took notes on their competitors, what makes homeowners tick or trust: transparency, reputation and clear communication.
Informed and eager to get to work, we crafted a brand and website strategy that not only made Sage Builders stand out but also answered homeowners’ biggest concerns—like “Am I putting my home in the right hands?”
The M Lite Solution
Since Sage Builders was a new business, budget was a factor. Enter our M Lite package—a streamlined, affordable website solution for small businesses and nonprofits that need something custom without the custom price tag.
Building the Brand
Logo Design
With wood-grain details and timeless typography, it’s a visual nod to craftsmanship and nature.
Color Palette
Soft sage greens, earthy tones, and PNW-inspired neutrals give the brand an approachable, calming feel.
Messaging
Warm, reassuring copy that conveys how seriously Sage takes remodeling homeowner’s sanctuaries. It’s not just a job, just like it’s not just a house.
Extending the Brand to Its New Digital Home
Custom Graphics
Wood textures, natural tones, and subtle animations make the site visually engaging without overwhelming the user.
User Experience (UX)
The website was designed to make finding information (and getting in touch) a breeze. Clear calls to action encourage visitors to take the next step confidently.
Web Development
Built on an easy-to-maintain platform, the M Lite site allows Sage Builders to grow its online presence effortlessly while ensuring top-notch performance and function.
