Services
- Graphic Design
- Copywriting
- Photography
Overview
Pierce County’s Diversity, Equity, and Inclusion (DEI) Annual Report for 2024 was a testament to their ongoing commitment to reflect progress, foster connection, and inspire action.
The County wanted to engage their audience on a deeper level, with personal stories, powerful visuals, and clear data that communicated their dedication to equity. This year’s report took a bold step forward, integrating storytelling and design to show—not just tell—what inclusion looks like in action.
We partnered closely with Pierce County to bring this vision to life, capturing the voices of employees and the communities they serve. Every photo, page, and story worked together to highlight how DEI efforts are woven into the fabric of the County’s work.
Our team delivered a cohesive, polished 30-page report that combined captivating photography, compelling narratives, and accessible design.
The Solution
Strategy
Creating a meaningful report required deep collaboration and strategic execution.
1. Interviews
Through in-depth conversations with employees, hiring managers, and community partners, we uncovered personal stories that illustrated the tangible effects of DEI programs, from Supported Employment to the Indian Child Welfare Court.
2. Personal Stories
Our approach prioritized people-first storytelling. Each program and initiative was brought to life through real voices and experiences, showcasing the human side of the County’s work.
3. Alignment of Visuals and Narrative
We combined vibrant photography with clean, intuitive design to ensure that the report was as engaging visually as it was informative. Metrics and key takeaways were presented in digestible, accessible formats, making the report a versatile tool for both internal and external stakeholders.
Results
Polished Design: A seamless blend of storytelling and data, designed to engage readers and reflect the County’s DEI values.
Vivid Photography: Images that captured the essence of Pierce County’s people and programs, bringing their DEI journey to life.
Compelling Copy: Human-centered narratives that emphasized inclusion, humility, and impact.
