How AI Is Changing Customer Decisions—and Why Your Brand Needs to Show Up
With Leading Media & Advertising Analyst, Debra Aho Williamson
In this session, you’ll hear:
- The five types of AEO: We break down all five in plain language so you know exactly where you stand and which one to tackle first.
- Three ways to use your own content to boost AI visibility: You don’t need to start from scratch. There are three specific strategies, including one most businesses skip entirely, that use content you already have to make AI more likely to surface your brand when someone asks a relevant question.
- What’s next: AI media is where the next wave of competitive advantage is being built right now.
- Live Q&A with an award-winning Tacoma marketing agency: 16 years of building visibility for Washington businesses and the questions your peers are actually asking, answered honestly.
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AI Discovery Is Now Mainstream Behavior
Your customers are using AI to research products, interpret reviews, find deals, and form purchase intent before they ever reach your site, your ads, or your sales team.
So, where the customer journey was:
Search → Browse → Compare → Decide
It’s now:
AI Prompt → Answer → Shortlist
The brands not showing up in AI answers are being cut from the shortlist before the conversation even starts.
Keynote: Debra Aho Williamson
Leading media and advertising analyst
Founder and Chief Analyst, Sonata Insights
Writer, The AI Ad Economy on Substack
As Seen On
Debra Aho Williamson is one of today’s most trusted voices in marketing and AI research. As a long-tenured analyst at eMarketer (the benchmark data source marketing leaders worldwide rely on), she built a reputation for the kind of insight that is, as one former eMarketer president put it, “cool-headed, insightful, and actionable.”
Her work has been featured thousands of times on media platforms such as The Wall Street Journal, Reuters, CNBC, BBC, and The Guardian, and 45 separate television appearances. She has spoken at the Association of National Advertisers, ShopTalk, VidCon, and the other stages where serious marketing leaders go to stay ahead of the curve.
Does Your Brand Stand Out in AI?
AI traffic is growing and converting better than most other digital sources.
Is your brand visible?
Tuesday, May 6 | 11am PST | Free | Live Q&A
Can’t make it live? Register anyway and we’ll send you the recording!
Presented By M Agency
Award-Winning Marketing Agency
Meet Your Hosts: Bobbie Bailey and Matt Hirsch
M Agency understands where AI actually performs versus where human strategy is irreplaceable, and we’re strategically leaning into both.
Bobbie Bailey and Matt Hirsch are the partners behind M Agency—a full-service marketing agency built on continuous evolution over 16 years across branding, website design and development, and marketing campaigns. They’ve watched the industry shift through every major technology cycle, and their position has never changed: the only way forward is to adapt, and the brands that survive are the ones with the strategic clarity to know what to embrace and what to protect.
M Agency has worked with more than 156 organizations, ranging from local mission-driven nonprofits such as Evergreen Council on Problem Gambling and Humane Society for Tacoma & Pierce County; and nationally recognized brands like Alaska Airlines, global beer importer Merchant du Vin, and molecular diagnostics leader, Bruker Corporation.
In this panel, Bobbie and Matt will take Debra’s industry-level analysis and bring it to the ground level. Join them to learn where they’re integrating AI, where they’re drawing the line, and what a practical, human-led AI marketing strategy looks like in the real world.