IN THIS EPISODE…
The marketing landscape constantly changes, and with the fate of TikTok’s ban in the hands of the US Supreme Court and digital-first generations defining consumerism, signs of major shifts are already on the horizon for this new year. How can brands adapt their strategies to meet these evolving demands in 2025?
In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch of M Agency discuss their marketing predictions for 2025. Together, they talk about balancing innovation with brand identity, how to collaborate with sales teams and adapt your marketing pitches to the latest trends, and the pressing challenges facing marketers in 2025.
These three marketing strategists believe brands should focus on their foundational values to create authentic human experiences and meaningful customer relationships. For instance, rather than using AI to replace manual content creation, marketers should leverage it to accelerate ideas, enhance creativity, and drive consumer engagement. Trust will remain the pillar of marketing strategies in 2025, so prioritizing first-party data collection ensures privacy. Additionally, integrating the latest tools, trends, and social platforms into your digital marketing strategies deepens customer relationships.
Tune in to hear the latest digital marketing trends and strategies for 2025 and beyond.
ABOUT OUR GUESTS:
Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.
Learn more about Bobbie:
https://www.linkedin.com/in/bobbiebailey/
Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.
Learn more about Jenny:
https://www.linkedin.com/in/jenny-ridenour/
Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company’s digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.
HERE’S A GLIMPSE OF WHAT YOU’LL LEARN:
- [1:24] Exciting marketing predictions for 2025
- [5:29] How marketing will shape sales strategies in 2025
- [9:58] AI’s impact on digital marketing in the coming years
- [13:54] The future of data-driven marketing and targeting
- [16:44] Integrating emerging social media platforms into digital strategies
- [22:32] How to balance innovation with brand identity
- [26:28] What is AI’s role in the 2025 marketing landscape?
- [30:40] Bobbie Bailey shares how marketing will drive meaningful customer relationships in 2025
- [33:45] Collaborating with sales and marketing teams and adapting pitches to align with marketing trends
- [38:54] Strategies and challenges marketers should consider in 2025
RESOURCES MENTIONED IN THIS EPISODE:
Quotable Moments:
- “Brands are going to have to get back to their roots and work to create more human experiences and interactions because of this amplification of AI.”
- “As Gen Z and Gen Alpha enter the marketing space, the authenticity and transparency they expect in marketing is super exciting.”
- “In 2025, I think we’ll begin to see just-in-time experiences uniquely created for individuals during their buying journey.”
- “Using AI properly can really create efficiencies, more meaningful content, and give better data around your customers and how they’re engaging.”
- “I think the challenge is going to be ensuring that all interactions are intentional and deeply connected to customer needs.”
Action Steps:
- Embrace human-centric marketing: Prioritize cultivating genuine human interactions and storytelling instead of relying solely on AI for content creation. This approach resonates with consumers who value authenticity and helps brands stand out in an increasingly automated landscape.
- Focus on first-party data collection: Transition to first-party data strategies as privacy regulations tighten and third-party tracking diminishes. This ensures a more personalized and trusted consumer relationship, addressing privacy concerns while enhancing marketing effectiveness.
- Leverage AI for efficiency, not replacement: Use AI to enhance creativity and operational efficiency, enabling deeper ideation and faster execution. This harnesses AI’s capabilities to support human creativity, providing a competitive edge without compromising authenticity.
- Stay true to the brand mission and values: Anchor all marketing activities in the brand’s core mission and values, ensuring consistency and relatability. This strengthens brand identity and fosters consumer trust, especially as technological and market dynamics evolve.
- Cultivate an experimental mindset: Encourage experimentation and agility in adopting new platforms and technologies. This adaptive approach allows brands to innovate and respond effectively to emerging marketing trends and consumer behaviors.
SPONSOR FOR THIS EPISODE…
This episode is brought to you by M Agency, a full-service creative marketing agency in Tacoma, Washington.
We are a strategic partner for companies wanting to build memorable brands, websites, and marketing campaigns.
Our team of creative professionals leverages their unique talents and skills to provide various branding, design and development, marketing, and creative services.
If you’re ready to take action with your marketing, visit https://whatisyourm.com/.