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Nonprofit Marketing Agency

Amplify Your Mission and Make a Difference

The fight for brand awareness and fundraising success can be fierce for nonprofit organizations. Traditional marketing methods may not be enough. You need a full-service marketing agency that understands your unique mission and the challenges you face.

We specialize in helping nonprofit organizations increase their brand awareness, engage with their donor and volunteer audiences and drive impactful fundraising campaigns and events. As a full-service nonprofit marketing agency, we can manage all aspects of your marketing or handle specific elements tailored to your needs.

Working with a single agency means streamlined communication and a unified strategy, ensuring all aspects of your marketing efforts work together seamlessly. Let us handle the marketing, so you can focus on what brought you to nonprofit work in the first place — making a difference.

Let us handle the marketing, so you can get focus on what brought you to nonprofit work in the first place — making a difference.

Mission-Rooted Branding

In the nonprofit sector, your brand identity is crucial for building trust and fostering strong relationships with donors, sponsors, community partners and volunteers. We approach nonprofit branding through a meticulous process, understanding your target audience and developing story and visual elements that resonate deeply with them.

By establishing your image, identity, and tone, and clearly defining your purpose and vision, you can breathe life into your mission and get key audiences to support and celebrate it.

Our branding services include:

  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • Brand Guidebook
  • Environmental Design
  • Logo Design
  • Graphic Design
  • Messaging & Voice

User-Centric Website Design

Make it easy for your supporters to get involved with intuitive and user-centric web design.

Your website is your online presence and reputation – and it needs to make a strong first impression. We’ll design a beautiful and user-friendly website that showcases your mission, tells your story, and inspires action.

User-Centric Design: We prioritize user experience, ensuring your website is easy to navigate and provides a seamless experience for all visitors.

Mobile-Responsive Design: Your website will look its best and function flawlessly on all devices, from desktops to tablets and smartphones.

Content Management System (CMS): We’ll build your website on a user-friendly CMS platform, allowing your team to easily update content and manage your website.

Responsive Website Development

Based on extensive research, we’ve found that today’s nonprofit supporters demand mobile-friendly, responsive, engaging, and informative websites. They want to understand, in mere seconds, what your organization does, why your work is important, and how they can get involved.

Seamless Integrations

We work with you to understand your needs. Our team can integrate your website with essential tools for managing online donations, secure member portals for volunteer training materials, and custom dashboards to track progress. We’ll ensure these integrations are implemented smoothly and are easy for your staff to manage with minimal technical expertise.

Performance & Optimization

Our development process is focused on performance optimization, ensuring your website loads quickly, functions flawlessly, and delivers a positive user experience. We’ll use performance monitoring tools to track website speed, identify areas for improvement, and make ongoing optimizations to ensure your website is running at its peak.

Our website development services include:

  • WordPress Websites
  • Website Maintenance
  • Website Analytics

Intentional Digital Marketing

SEO, PPC, SMM – what does it all mean? It seems like there’s a new marketing acronym every day, and with the rapid pace of technology, it’s hard to keep up. You know you need to be present online to reach your supporters, but figuring out which digital marketing tactics are most effective for your nonprofit, and when and where to use them, can be overwhelming.

At M Agency, we hear you loud and clear. We offer comprehensive digital marketing services tailored to the unique needs of nonprofits:

  • SEO (Search Engine Optimization): Improve your search engine ranking and organic website traffic through strategic keyword research, on-page optimization, and content marketing.
  • PPC (Pay-Per-Click) Advertising: Reach a wider audience and drive targeted traffic to your website through strategic PPC advertising campaigns on platforms like Google Ads and social media.
  • Social Media Marketing (SMM): Develop and execute a social media strategy that engages your audience, builds brand awareness, and fosters community. We’ll help you identify the right platforms to connect with your target audience and create engaging content that resonates with your followers.
  • Email Marketing: We’ll help you create targeted email campaigns that nurture leads, cultivate relationships with donors, and ultimately drive your outreach goals.
  • Content Marketing: Our team will create high-quality content using copywriting that is informative, engaging, and optimized for search engines, attracting organic traffic to your website and educating your audience about your cause.
  • Additional Services: We offer a comprehensive range of additional digital marketing services to help you achieve your goals, including help with influencer marketing, marketing automation, and data-driven analytics.

Impactful Marketing Strategy

At M, we don’t offer generic solutions. Everything we do is custom to your specific needs because we start with understanding who you are, what you do, and why you do it. Then we research, turning over stones to find the best possible solutions for your nonprofit to reach its marketing goals.

We’ll conduct in-depth audience research to identify your ideal donors and volunteers, and then develop targeted campaigns that speak directly to their interests and motivations.

Through a strategic blend of digital marketing tactics, SEO optimization, and compelling content marketing, we can increase your mission awareness and ultimately drive measurable results for your organization. Sometimes this looks like bringing in fresh creative ideas, other times this looks like a three-year marketing plan.

Our marketing strategy services include:

  • Market Research
  • Audience Research
  • Competitive Analysis
  • Customer Personas
  • Moodboards and Visual Concepts
  • Marketing Playbook
  • Marketing Campaign

Strategic Search Engine Optimization (SEO)

Effective SEO helps make it easy for potential supporters to find and engage with you. Our SEO experts put a lot of thought and planning into your SEO strategy through keyword research, website optimization, and content marketing across all your digital platforms. This strategy helps ensure your site is optimized for the areas you serve and uses relevant keywords to capture potential supporter searches.

Purposeful Graphic Design

Compelling visuals are essential for any successful marketing campaign. Our graphic design services ensure that your nonprofit’s materials are visually appealing and effectively communicate your message. From brochures and flyers to social media graphics and annual reports, our team creates designs that resonate with your audience and amplify your mission.

Story-Infused Content Marketing

Your nonprofit website must have a content strategy with quality and engaging content tailored to your target audiences. Once potential supporters arrive on your website, content tells your nonprofit’s story, educates about your mission, and establishes you as a trusted authority.

Our content marketing services include:

  • Blog Posts
  • Long-form Articles
  • Videos
  • Infographics

Action-Inspiring Pay-Per-Click

Pay-per-click (PPC) advertising is a powerful tool for nonprofits looking to reach a wider audience and drive targeted traffic to their website. M Agency can help you develop and manage effective PPC campaigns on platforms like Google Ads, but here’s the secret weapon for nonprofits: Google Ad Grants.

Google offers qualified nonprofits up to $10,000 in free advertising credits per month through the Google Ad Grants program. That’s right – free advertising! This can be a game-changer for nonprofits, allowing you to reach potential donors, volunteers, and supporters who are actively searching for causes like yours online.

FAQs

Do you have any case studies for nonprofit marketing projects?

Yes! We have partnered with leading nonprofit organizations throughout our 15 years in business. From food networks to problem gambling resource and service centers to child advocacy, we’ve thoroughly enjoyed helping purpose-fueled organizations get support for their mission.

Take a look at some of the work we’ve done for these local nonprofits:

Why choose M Agency for nonprofit marketing?

Work with M. Take action with your marketing.