Using the power of storytelling to engage and convert customers isn’t a new concept. The problem isn’t telling the story; it’s telling it in a way the audience can understand. It’s positioning the story with clarity. When brands fail to do that, they fail to engage their audience and ultimately miss out on building a loyal customer base. That’s where StoryBrand bridges the gap.

Storybrand is uniquely effective in that it:

Helps define your brand’s story
Helps tell your story in a clear way
Positions your customer as the hero
Positions you as the guide
Implements a framework to create a cohesive message

How often have you been on a website looking for the solution to a problem, but the messaging isn’t speaking to you or your problem? Instead, there’s “We’re the best at A, B, and C” or “We have solutions for you.” While this language may be ok in certain sections of the website, the “we” language should never be the primary message. It’s a common issue that many companies are guilty of.

The StoryBrand framework lays the foundation for creating a message where your customer is the hero. Why? Because every human is looking to solve their pain points as quickly as possible. And the company that can tell them how they do that quickest will earn their business and trust.

So, where do you fit in? Your company is positioned as the guide that helps the customer along their buyer journey. You are the one who can provide the roadmap to success and help them avoid failure. Here’s a sneak peek of what the framework looks like in action:

A character: define what the customer wants

Has a problem: define the internal, external, and philosophical problems the customer is struggling with

And meets a guide: position the company as the guide using empathy and authority

Who gives them a plan: describe what the process looks like to buy the product or service

And calls them to action: direct customers to the primary call to action and transitional call to action

That ends in success: paint a picture of what the customer’s life will look like using the product or service

That helps them avoid failure: remind the customer what negative consequences they can avoid by using the product or service

Donald Miller created StoryBrand because he saw how businesses struggled with clear and impactful marketing messaging. He leveraged the power of story to create the StoryBrand framework to solve this problem.

Your business has about two seconds to catch the attention of potential customers. To do that, you must be crystal clear about what you do and how it helps the customer survive and thrive.

The StoryBrand framework gives us the tools to make your message clear so your customers get it right away and hit that ‘buy now’ button. Here are a few ways the framework can help your business:

Clear messaging: We create a brandscript positioning your customer as the hero, identifies the customer’s problem, how it makes them feel, and tells them how you can solve the problem with a clear message. It shows them what a happy ending they can have and what the tragic ending looks like if they don’t let you solve their problem.

An effective sales funnel: People care about what helps them survive and thrive. We use Storybrand to create a sales funnel that works because it provides people with the information they want instead of the information you want them to have. Define a clear path forward with a plan combing strategy and story for your lead generation and marketing campaigns.

A website that gets you leads: We use your brandscript to create a website that follows human brain rules, leverages the power of story, and makes it crystal clear what you do and how it will help users survive and thrive. Telling your customer’s story back to them and a transitional call to action shows them you can make their lives better and get you better engagement and more clicks on your buy now button.

In a highly competitive space, businesses need to find a way to break through the noise and get in front of their customers. One of the best ways to do this is by using Storybrand principles to craft exciting and compelling marketing messages that differentiate you from a crowded marketplace.

As a StoryBrand Agency, we create a clear message, sales funnel, and call to action that drives leads. Our seasoned creatives double as trained Storybrand Certified Guides who can help bring your unique vision and story to life.

StoryBrand isn’t a template we copy/paste; it’s a fundamental part of our comprehensive strategy that lives in everything we create. We’ve been applying it to our clients for years and love watching them grow.

Call us today so you can confidently move your business forward with a partner by your side.

M Agency is an award-winning, full-service StoryBrand agency. We’re Tacoma grown with team members across the globe who bring their unique brand of special marketing sauce to the agency and deliver world-class work.

For the last twelve years, we’ve been building a team of highly specialized creatives who work together to create unforgettable branding, websites, and marketing campaigns. Our core values unite our people and fuel our passion for helping clients grow and profit.

We appreciate each other, our clients, and our community. And we create our best environment possible with teamwork, tenacity, and talent.